Dunrobin LED Billboard — Kingston

A premium large-format 32′ x 15′ digital LED billboard on Dunrobin Avenue — a key uptown St. Andrew corridor near Constant Spring and Manor Park — reaching an estimated 12,320 viewers per day.
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DUNROBIN
DUNROBIN
DUNROBIN

Location Overview

Dunrobin Avenue is a well-established uptown St. Andrew corridor connecting the Constant Spring and Manor Park areas of north Kingston. The road carries steady daily traffic from residents commuting between these communities and the wider Half Way Tree and New Kingston business districts, running through a mix of residential and commercial development typical of this part of uptown Kingston.

The Dunrobin LED Board is a premium large-format 32ft x 15in digital installation, one of the bigger single-sided displays in the Xplore Media network. With an estimated 12,320 viewers per day, this location offers a strong, high-impact placement well suited to retail, banking and financial services, telecoms, real estate, and FMCG brands looking to establish a bold visual presence along this uptown corridor.

Site Details

  • Location NameDunrobin LED Board
  • AreaDunrobin, Kingston & St. Andrew
  • Display Size32' x 15', single-sided
  • Daily Reach~12,320 viewers/day
  • GPS Coordinates18.024853, -76.797303
  • AudienceDunrobin Avenue commuters, uptown St. Andrew residents, local shoppers

Advertising Rates (JMD)

The Dunrobin LED Board offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Longer commitments unlock a lower effective monthly rate.

Dunrobin LED Board — 32' x 15', Single-Sided

Full-motion digital LED display, Dunrobin Avenue

TermRate (JMD)
1 Week$96,600.00
2 Weeks$144,900.00
3 Weeks$179,400.00
1 Month$213,900.00 / month
3 Months$193,200.00 / month
6 Months$179,400.00 / month
12 Months$172,500.00 / month
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

As a full-motion LED display, submitted creative must meet the following technical requirements to be accepted for rotation:

10 sec

Max spot duration

960 x 450

Required resolution

MP4

Video format

JPG

Static format

32' x 15'

Physical display size

12.3K

Est. daily viewers

Tip: at 32 feet wide, this is one of the larger single-sided formats in the network — creative built for a smaller display will often look sparse or lose impact at this scale. A strong central visual paired with large, legible type tends to make the most of the extra canvas.

Municipal Authority & Permit Process

Outdoor advertising on Dunrobin Avenue falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.

Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Large-format LED installations such as this one typically undergo additional review given their scale and brightness, with particular attention paid to sightline clearance, structural engineering certification, and screen brightness standards appropriate for a mixed residential and commercial corridor. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.

Applying for a billboard permit

For a full walkthrough of the KSAMC approval process — including what documentation is needed and how long approval typically takes — see the dedicated application guide.

Why Advertise on Dunrobin Avenue

  • Large-Format ImpactAt 32' x 15', this is one of the bigger single-sided LED displays in the network, offering exceptional visual presence.
  • Uptown St. Andrew CorridorDunrobin Avenue connects Constant Spring and Manor Park, capturing steady residential commuter traffic.
  • Full-Motion Digital FormatA full LED display allows for dynamic, attention-grabbing video creative that a static billboard cannot match.
  • Short-Term FlexibilityWeekly booking options make this location accessible for tactical, time-sensitive, or event-driven campaigns as well as long-term brand building.

Frequently Asked Questions

Where exactly is this billboard located?

On Dunrobin Avenue, Kingston, near the Constant Spring and Manor Park areas, within the Kingston & St. Andrew Corporate Area. GPS coordinates: 18.024853, -76.797303.

Yes. All billboards in Kingston and St. Andrew require written approval from the KSAMC under the Advertisements Regulation Act. See the application guide linked above for the full process.

Dunrobin sits near the network’s Constant Spring and Manor Park area locations, offering advertisers the option to layer coverage across this part of uptown St. Andrew alongside those sites.

This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.

Both formats are accepted — MP4 video up to 10 seconds, or a static JPG image — provided the creative is produced at the required 960 x 450 resolution.

List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.