Service 01 / Media
Digital Billboard Advertising
High-visibility LED screens across Jamaica, from the Kingston commuter corridors to the north coast tourism route. Change your message in days, not weeks.
Advertising that changes as fast as your business does
A digital billboard is an LED screen running a rotating loop of advertisers. You buy a slot in that loop rather than the whole board, so your creative appears hundreds of times a day and can be replaced whenever you want at no production cost.
That flexibility is the point. A promotion ending Friday comes down Friday. A breakfast message runs until ten and a dinner message after five. A campaign that is not working can be rewritten and live again the same week, which no printed billboard can do.
We run two distinct digital networks: outdoor LED on the roads people commute along, and indoor screens where people stand still. See the outdoor network and the indoor screens.
What comes with a digital booking
All of this sits inside the media rate. There is no print, no vinyl and no installation crew.
Unlimited creative changes
Swap artwork as often as you like for the length of the booking. Nothing is printed, so nothing costs extra.
Dayparting
Run different messages at different hours on the same screen, which matters for anyone whose offer changes between the morning and evening commute.
Full-brightness night display
An LED screen works as hard at 9pm as at midday. On evening-heavy corridors that is a large share of the audience.
Defined loop share
A set slot in a set loop, so you know how often your creative appears instead of guessing.
Weather resilience
No paper to tear and no vinyl to lift. Screens stay legible through the wet season.
Scheduling and proof
Dates, rotations and playback handled for you. See content scheduling and campaign reporting.
From brief to live in under a week
Choose the corridor
Tell us the parish and the audience. We come back with the screens that reach them and what is genuinely free, not a generic rate card.
Confirm slot and dates
Agree loop share, start date and campaign length. Longer bookings carry better rates.
Supply artwork
Send a file at the screen resolution, or we design it. See graphic design and the artwork specs.
Go live
The file is loaded and scheduled. Most campaigns run within two to four days of artwork approval.
Change it whenever
Send a new file and we swap it. No cost, no lead time beyond loading.
Where the outdoor screens are
| Corridor | Example site | Reaches |
|---|---|---|
| New Kingston | New Kingston LED | Business district, heavy evening traffic |
| Half Way Tree | Half Way Tree Midtown | The island’s densest commuter junction |
| Airport arrivals | NMIA LED | Visitors in their first minutes on the island |
| Montego Bay | Sam Sharpe Square | Town-centre footfall, visitor and local |
| North coast | Drax Hall LED | Resort transfer route through St Ann |
Frequently asked
Do I get the screen to myself?
No. Digital is sold as a share of a rotating loop. If the loop is sixty seconds and your slot is ten, your creative shows for one sixth of every minute, all day. For exclusive space see static billboard advertising.
How often can I change the artwork?
As often as you like. There is no print cost, so most advertisers change monthly at minimum and weekly during promotions.
What file do you need?
Pixel dimensions vary by screen, so always ask for the spec of the site you booked. Full guidance is in our artwork specs guide.
Is digital dearer than static?
Per month it can look higher, but there is no production, no installation and no charge to change creative. Across a campaign with several messages digital is often cheaper. Our comparison works through it.
Works well with
Put your brand on a screen
Tell us the parish and the months you are considering and we will come back with real availability and pricing.