NMIA LED Billboard — Norman Manley International Airport

A premium 20′ x 10′ digital LED billboard at Norman Manley International Airport, Kingston — reaching over 1.4 million passengers and nearly 3 million vehicles per year.
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Location Overview

Norman Manley International Airport (NMIA) is Jamaica’s principal gateway to Kingston, situated on the Palisadoes peninsula and serving as the main point of entry for business travellers, government and diplomatic visitors, and Jamaicans in the diaspora returning home. As the primary international airport serving the capital, NMIA sees a steady, high-value flow of passenger and vehicle traffic year-round, spanning arrivals, departures, rental car and taxi services, and airport staff and visitor traffic.

The NMIA LED Board is a premium 20ft x 10ft full-motion digital installation positioned to capture this exceptionally high-value, largely international and business-traveller audience. With an estimated 1,422,978 passengers and 2,978,444 vehicles per year, this is one of the most distinctive advertising locations in the Xplore Media network, well suited to tourism and hospitality brands, airlines and travel services, banking and financial services, real estate, luxury and premium retail, and any national or international brand looking to make a first or last impression on visitors and returning residents alike.

Site Details

  • Location NameNMIA LED Board
  • AreaNorman Manley International Airport, Palisadoes, Kingston
  • Display Size20' x 10'
  • Annual Passengers1,422,978
  • Annual Vehicles2,978,444
  • GPS Coordinates17.93853, -76.77903
  • AudienceInternational and domestic air travellers, diaspora visitors, business travellers, airport staff and vehicle traffic

Advertising Rates (JMD)

Unlike the rest of the Xplore Media network, rates for the NMIA LED Board are quoted in US Dollars (USD), reflecting the location’s predominantly international audience. Flexible short and long-term booking is available, from a one-week tactical burst up to a full 12-month annual commitment, with longer commitments unlocking a lower effective monthly rate.

NMIA LED Board — 20' x 10'

Full-motion digital LED display, Norman Manley International Airport

TermRate (USD)
1 Week$407.10 / week
1 Month$1,076.40 / month
3 Months$1,035.00 / month
6 Months$986.70 / month
12 Months$897.00 / month
Rates shown are list rates in US Dollars (USD) and are typically exclusive of GCT and production costs. The 12-month rate represents a saving of over 16% off the standard 1-month rate. Confirm current pricing, exchange rate terms, and availability directly before booking, as rates are subject to change.

Content Specifications

As a full-motion LED display, submitted creative must meet the following technical requirements to be accepted for rotation:

10 sec

Max spot duration

480 x 240

Required resolution

MP4

Video format

JPG

Static format

20' x 10'

Physical display size

1.4M+

Est. annual passengers

Tip: an airport audience is unusually mixed — first-time visitors, returning residents, and business travellers all pass through — so creative that works internationally (clear branding, minimal reliance on local slang, and a polished, professional tone) tends to perform best here, especially for tourism, travel, and financial brands making a first impression on arriving visitors.

Municipal Authority & Permit Process

Norman Manley International Airport sits within the parish of Kingston, and outdoor advertising in the surrounding Palisadoes area falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.

Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given NMIA’s status as a national airport facility, advertising installations on or near airport property will typically also require coordination with the Airports Authority of Jamaica (AAJ), in addition to standard municipal sign approval — so advertisers and structure owners should confirm both municipal and airport authority sign-off before finalising installation.

Applying for a billboard permit

For a full walkthrough of the standard municipal billboard permit approval process in Jamaica — including what documentation is needed and how long approval typically takes — see the dedicated application guide.

Why Advertise at Norman Manley International Airport

  • High-Value International AudienceAirport traffic skews toward business travellers, tourists, and higher-income diaspora visitors — a distinctive audience unavailable at any other single location.
  • First and Last ImpressionsThis location reaches visitors at their point of arrival or departure, a uniquely memorable moment for brand messaging.
  • Strong Combined ReachOver 1.4 million annual passengers and nearly 3 million annual vehicles reflect the sustained, high-volume traffic through Kingston's main airport gateway.
  • Full-Motion Digital FormatA full LED display allows for dynamic, attention-grabbing video creative that a static billboard cannot match.

Frequently Asked Questions

Where exactly is this billboard located?

At Norman Manley International Airport, on the Palisadoes peninsula, Kingston, Jamaica. GPS coordinates: 17.93853, -76.77903.

This location’s rates are quoted in US Dollars to reflect its predominantly international, business, and travel-industry audience, unlike the rest of the network’s JMD-priced locations.

Yes. Standard KSAMC municipal approval is required, and airport-area installations will typically also require coordination with the Airports Authority of Jamaica. See the application guide linked above for the general municipal process.

This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.

Both formats are accepted — MP4 video up to 10 seconds, or a static JPG image — provided the creative is produced at the required 480 x 240 resolution.

List rates are shown in USD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.