Portmore is Jamaica’s largest planned residential municipality, home to well over 200,000 residents across communities like Greater Portmore, Waterford, Independence City, and Braeton. As a heavily bus-dependent commuter population travels daily between Portmore and Kingston via the Portmore Causeway, bus shelters throughout the municipality see exceptionally high, consistent daily foot traffic and waiting time.
This LED bus shelter screen is a compact, street-level digital installation positioned directly at a bus shelter in Portmore, capturing both waiting commuters and passing traffic in a single placement. Its double-sided design means creative can be shown to both directions of foot and road traffic at once. With an estimated 56,000 viewers per day, this location offers strong, consistent reach well suited to retail, banking and financial services, telecoms, quick-service food, and remittance and financial services brands looking to connect with Portmore’s large daily commuter population.
The Portmore LED Bus Shelter offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Longer commitments unlock a lower effective monthly rate.
Full-motion digital LED display, Portmore
| Term | Rate (JMD) |
|---|---|
| 1 Week | $30,000.00 |
| 2 Weeks | $48,000.00 |
| 3 Weeks | $60,000.00 |
| 1 Month | $72,000.00 / month |
| 3 Months | $66,000.00 / month |
| 6 Months | $63,000.00 / month |
| 12 Months | $60,000.00 / month |
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. As a double-sided display, this location offers exposure to viewers from both directions at a single combined rate. Confirm current pricing and availability directly before booking, as rates are subject to change.
As a full-motion LED display, submitted creative must meet the following technical requirements to be accepted for rotation. Since this is a double-sided board, note whether you intend to run the same creative on both faces or different creative per direction.
Tip: bus shelter commuters in Portmore often face a genuine wait for causeway-bound transport, giving this format real dwell time — creative with a bit more detail (an offer, a phone number, or a QR code) has a stronger chance of being read here than at a fast-moving traffic-only location.
Outdoor advertising in Portmore falls under the jurisdiction of the Portmore Municipal Council — a distinct local authority from the St. Catherine Municipal Corporation, established to govern the municipality of Portmore separately given its scale and rapid growth. The Council maintains its own dedicated outdoor billboard and banner rate schedule and development approval process, administered through its Planning Department and Compliance & Enforcement Department.
As with other municipalities, any billboard, sign, or street furniture advertising structure erected in Portmore requires prior written approval from the Council under the Town and Country Planning Act, with applications reviewed for placement, structural safety, and compliance with the area’s development plan. Bus shelter installations are typically also reviewed for pedestrian safety and compliance with public transport infrastructure standards. Building or erecting a structure without an approved permit can result in a Stop Notice and Enforcement Notice, so confirming permit status is an important step before finalising a booking.
At a bus shelter in Portmore, St. Catherine, Jamaica. GPS coordinates: 17.96297, -76.89674.
Yes. All billboards in Portmore require approval from the Portmore Municipal Council, a separate authority from the St. Catherine Municipal Corporation. See the application guide linked above for the full process.
The 12′ x 9′ display has a face oriented toward each direction, meaning your creative (or two different creatives) is shown to both waiting commuters and traffic approaching from either direction.
The 12′ x 9′ display has a face oriented toward each direction, meaning your creative (or two different creatives) is shown to both waiting commuters and traffic approaching from either direction.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
