New Kingston is Jamaica’s premier commercial and financial district, home to the country’s major banks, corporate headquarters, and hotels. Knutsford Boulevard, at its intersection with Barbados Avenue, sits at the centre of this district’s dense concentration of office towers and business activity, drawing a constant flow of professionals, executives, and business visitors throughout the working day.
This Starbucks Coffee digital double-sided screen is a distinctive advertising placement, positioned at one of New Kingston’s most recognisable coffee shop locations. Unlike a standalone roadside billboard, this screen offers both an indoor and outdoor advertising opportunity at the same premium location — reaching customers inside the store during their visit, as well as passing foot and vehicle traffic outside. Well suited to banking and financial services, corporate and B2B brands, premium retail, lifestyle brands, and any advertiser looking to reach New Kingston’s business professional audience in a high-dwell-time, high-frequency setting.
Indoor + outdoor digital placement, Knutsford Boulevard
| Term | Rate (JMD) |
|---|---|
| 1 Month | $143,000.00 / month |
| 3 Months | $130,000.00 / month |
| 6 Months | $124,000.00 / month |
| 12 Months | $120,000.00 / month |
This screen supports both video and static creative, with different maximum durations depending on whether the ad plays on the indoor or outdoor face. Both video and static formats follow strict technical requirements to ensure quality playback.
Important: all images must be embedded directly in the file — linked images are not accepted. Confirm your creative meets both the indoor and outdoor duration limits if your campaign is intended to run on both faces of the screen.
Tip: because this screen has genuine indoor dwell time (customers seated or waiting for orders) as well as brief outdoor passer-by exposure, consider producing two versions of your creative — a slightly longer, more detailed indoor cut, and a punchier, headline-led outdoor cut — to get the most from both placements.
Outdoor advertising in New Kingston falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible outdoor sign or screen in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Note that this requirement generally applies to the outdoor-facing element of a screen like this one; indoor digital displays inside a private business are typically governed by the terms of the host business rather than municipal sign permitting, though advertisers should confirm current requirements directly, as rules can vary by installation type. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
At Starbucks Coffee, Knutsford Boulevard and Barbados Avenue, New Kingston, within the Kingston & St. Andrew Corporate Area.
Indoor ads can run up to 15 seconds, while outdoor ads are capped at 10 seconds. Both use the same accepted resolutions (1280×720 or 1920×1080), but you may want separate creative cuts optimised for each viewing context.
Yes. Static images are accepted in .jpeg or .png format, must be in RGB colour mode, embedded directly in the file (no linked images), and at least 96 dpi.
No. This is an independently operated Xplore Media digital advertising screen positioned at the Starbucks Coffee location as a landmark reference point; it is not affiliated with or endorsed by Starbucks.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
