St. Catherine, Jamaica

The Leading Billboard Company in St. Catherine

Reach hundreds of thousands of commuters and shoppers across Spanish Town, Portmore, Old Harbour, Linstead and beyond. Xplore Media is your trusted sign company and outdoor advertising partner in St. Catherine.

600K+ Parish population
300K+ Daily Portmore commuters
41 Council divisions
2 Municipal councils

Why Advertise in St. Catherine?

St. Catherine is Jamaica's fastest-growing parish — a commercial powerhouse second only to Kingston, with infrastructure that drives enormous daily traffic flows past your billboard.

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Massive, Growing Population

With over 600,000 residents, St. Catherine is Jamaica's largest parish by population. Portmore alone houses more than 300,000 people and is one of the fastest-growing urban areas in the English-speaking Caribbean.

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High-Volume Commuter Corridors

The Mandela Highway, Portmore Toll Road, and Highway 2000 funnel tens of thousands of vehicles daily between Kingston, Spanish Town and Portmore — making every billboard face a guaranteed high-impression placement.

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Major Industrial & Commercial Base

St. Catherine is Jamaica's second largest industrial centre. Key estates including Caymanas, Twickenham Park and Lakes Pen host national and international manufacturers — an affluent B2B and employee audience.

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Retail & Commercial Boom

Financial institutions, retail chains and commercial businesses are flocking to Portmore and Spanish Town to serve the swelling consumer base. Billboard advertising here puts your brand in the path of active shoppers.

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Large Youth & Student Market

St. Catherine hosts some of Jamaica's largest schools, including St. Jago High and St. Catherine High, as well as Portmore Community College and GC Foster College — a significant young-adult demographic.

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Strategic Gateway Location

Situated between Kingston and the rest of the island, every vehicle heading to or from the capital passes through St. Catherine — giving advertisers national reach with parish-level spend.

Billboard & Sign Formats Available

As a full-service sign company in St. Catherine, Xplore Media offers a range of outdoor advertising formats to suit every budget and campaign objective.

Super Billboard

48ft × 14ft & above

Maximum impact on high-speed highways. Ideal for brand awareness campaigns targeting motorists on the Mandela Highway, Portmore Toll Road and Highway 2000.

Highest Reach

Standard Billboard

32ft × 10ft & 21ft × 10ft

The workhorse of outdoor advertising. Available across Spanish Town, Old Harbour, Linstead, Ewarton and key junctions throughout the parish.

Most Popular

Digital / LED Billboard

Variable sizes

Dynamic, changeable creative in high-dwell commercial zones. Schedule multiple creatives across the day, perfect for promotions and time-sensitive campaigns.

Premium

Tri-Media / Scrolling Signs

21ft × 10ft & 32ft × 10ft

Display up to three separate advertiser creatives in rotation, reducing cost while maintaining prime positions at key commercial intersections.

Cost-Effective

Wall Murals & Painted Signs

Custom dimensions

Bespoke large-format painted or printed wall graphics on high-footfall commercial buildings in Spanish Town and Portmore town centres.

Unmissable

Bus Shelter Advertising

Backlit panels

Target commuters at eye level with backlit panels at bus shelters across Portmore and Spanish Town — ideal for retail, banking and FMCG brands.

Street-Level

Prime Billboard Locations in St. Catherine

Our sign company in St. Catherine strategically places billboards along the routes that matter most — where your audience actually travels every day.

Mandela Highway

The four-lane arterial connecting Spanish Town to Kingston. One of Jamaica's busiest commuter corridors, carrying traffic from the entire south-western parishes toward the capital.

Extremely High Traffic
Portmore Toll Road

The main commuter expressway linking Portmore's 300,000+ residents to Kingston via the Hunts Bay Bridge. Three lanes in each direction with a captive audience during peak hours.

Extremely High Traffic
Highway 2000 (Edward Seaga Hwy)

The 23km tolled motorway running north from Kingston through St. Catherine toward Ocho Rios and Montego Bay. Premium audience of business travellers and tourists.

Very High Traffic
Spanish Town Commercial Centre

High-footfall zones around the central business district, bus park and market. Reaches residents, government workers, and shoppers from across the parish daily.

Very High Footfall
Old Harbour Town & Bypass

The third-largest town in St. Catherine and gateway to the parish's southern communities. High local commercial activity around the main square and market areas.

High Traffic
Linstead & Ewarton Corridor

Key north St. Catherine towns serving farming communities, industrial workers and north-south through-traffic on the route toward St. Ann and St. Mary.

High Traffic

Who Governs Billboard Advertising in St. Catherine?

Understanding the local authority structure is essential before you invest in outdoor advertising. St. Catherine is unique in Jamaica — it has two separate municipal councils.

St. Catherine Municipal Corporation

NS
His Worship Mayor Norman Scott
Chairman — Mayor of Spanish Town
RW
Councillor Ralston Wilson
Deputy Chairman
CEO
Chief Executive Officer (Ms.)
Administrative Head

Portmore Municipal Council

PMC
Portmore Municipal Council
Directly elected Mayor — separate authority for Portmore

Portmore was granted Municipal status by Act of Parliament on June 19, 2003 — the first directly elected mayor in Jamaica. Billboard permits within Portmore are administered by the Portmore Municipal Council, not the St. Catherine Municipal Corporation.

St. Catherine is the only parish in Jamaica with two separate local authorities. This directly affects billboard permit applications — the responsible body depends on where your sign will be located:

Spanish Town, Old Harbour, Linstead, Ewarton and all other St. Catherine communities (outside Portmore) fall under the St. Catherine Municipal Corporation, headquartered at Emancipation Square, Spanish Town — in the historic former Old House of Assembly, over 300 years old.

Portmore communities (including Greater Portmore, Old Portmore, Braeton, Hellshire and surrounding areas) fall under the separate Portmore Municipal Council.

The St. Catherine Municipal Corporation is the main Local Planning Authority for the parish and serves the people through its planning, roads, accounts, poor relief and other departments.

⚠️ New Policy Alert (May 2025): Mayor Norman Scott has announced that the St. Catherine Municipal Corporation is establishing a formal outdoor advertising policy requiring advertisers to submit content details before permission is granted. An ethics committee is also being formulated. Contact us or speak with the Corporation before proceeding — and always engage a reputable billboard company in St. Catherine who knows the current requirements.

Need a Billboard Permit in St. Catherine?

Navigating the application process can be complex — especially with two municipal councils in the parish and a new advertising policy being established. Our complete permit guide walks you through every step, from site selection to approval.

Read Our Billboard Permit Guide →

From Enquiry to Your Ad Going Live

As an experienced billboard company in St. Catherine, we handle the heavy lifting — so you can focus on your creative and your campaign goals.

1

Brief & Site Selection

Tell us your target audience, locations and budget. We recommend the best billboard sites in St. Catherine from our inventory.

2

Quotation & Booking

Receive a clear, itemised quote. Reserve your site(s) with a booking deposit to lock in your preferred dates.

3

Permit Application

We guide you through the Municipal Corporation permit process. See our permit guide for full details on documentation required.

4

Artwork & Production

Submit your print-ready artwork or use our design team. We produce and install all signage to professional standards.

5

Installation & Reporting

Your billboard goes live. Receive installation confirmation and, where available, traffic impression data for your campaign records.

Common Questions About Billboard Advertising in St. Catherine

Everything you need to make an informed decision before booking your outdoor advertising campaign.

Do I need a permit to erect a billboard in St. Catherine?
Yes. All billboards and signs in Jamaica require permission from the relevant local authority under the Town and Country Planning (Control of Advertisements) Regulations. In St. Catherine, this means the St. Catherine Municipal Corporation (for most of the parish) or the Portmore Municipal Council (for Portmore). Our billboard permit guide covers the full process.
Who is the Mayor of St. Catherine and what do they have to do with my billboard?
His Worship Mayor Norman Scott chairs the St. Catherine Municipal Corporation, the planning authority for most of the parish. The Corporation's Director of Planning must approve billboard placements. Under new policy proposals announced in May 2025, advertisers will also need to submit content details for review before permission is granted.
How much does a billboard in St. Catherine cost?
Costs vary by size, format, location and campaign duration. High-traffic placements on the Mandela Highway or Portmore Toll Road command premium rates due to their reach. Standard sites in Spanish Town or Old Harbour are more accessible for smaller budgets. Contact us for a tailored quote — our sign company team in St. Catherine will match sites to your budget.
What is the difference between the St. Catherine Municipal Corporation and the Portmore Municipal Council?
These are two separate local government bodies within the same parish. The St. Catherine Municipal Corporation governs Spanish Town and the rest of St. Catherine, while the Portmore Municipal Council — with a directly elected Mayor — governs the city of Portmore. Billboard permit applications must go to the correct authority for your chosen location.
How long does a billboard campaign typically run?
Most campaigns are booked in monthly or quarterly cycles, with annual bookings offering the best value. Municipal permits are also renewed periodically and fees must be kept current — failure to pay can result in forced removal of signage by the Corporation.
Can Xplore Media help with the permit application process?
Yes. As an established billboard company in St. Catherine, we guide clients through the application process and help ensure all documentation is in order. Visit our billboard permit guide for a step-by-step breakdown, or get in touch with our team directly.
What areas of St. Catherine do you cover?
As a sign company in St. Catherine, Xplore Media covers the full parish — including Spanish Town, Portmore, Old Harbour, Linstead, Ewarton, Bog Walk, Caymanas, Central Village, Gregory Park, Waterford and surrounding communities. Our inventory spans the key arterial routes and commercial zones throughout the parish.

Ready to Get Your Brand Seen Across St. Catherine?

Whether you're a local business in Spanish Town, a national brand targeting Portmore commuters, or an agency buying outdoor media — our team is ready to help you find the perfect billboard placement.

Contact Xplore Media