Xplore Media places your brand at the gateway of Jamaica's most exciting resort development story — from Falmouth's historic cruise port and the North Coast Highway to the Harmony Cove construction corridor, Duncans, Clark's Town, and beyond.
Why Xplore Media
As the billboard and sign company Trelawny businesses rely on, we combine intimate knowledge of the parish's roads, communities, and regulatory environment with full Trelawny Municipal Corporation compliance — and an eye on where the parish is going, not just where it is.
Every billboard site in our Trelawny portfolio carries a current, paid permit from the Trelawny Municipal Corporation. From the North Coast Highway to Falmouth town centre, you advertise with full legal protection from day one.
The US$1 billion Harmony Cove resort at Duncans broke ground in July 2025 — positioning the North Coast Highway through Trelawny as one of the most strategically important outdoor advertising corridors in Jamaica's emerging tourism landscape.
As your billboard company in Trelawny, we handle the entire TMC application and annual renewal process — site plans, documentation, statutory fee payments — so your campaign is legally compliant before installation begins.
As a complete sign company in Trelawny, we deliver artwork creation, large-format printing, structural fabrication, and professional on-site installation — all from a single team with one point of contact.
Falmouth's cruise port and resort approach roads see traffic at all hours. Our illuminated static boards and digital rotating panels maximise brand visibility around the clock — capturing visitors, commuters, and residents alike.
Mayor Gager has publicly warned that the TMC is intensifying revenue collection — specifically targeting advertising fees. Working with a compliant sign company in Trelawny from the outset is the only way to avoid enforcement exposure.
The Trelawny Opportunity
Trelawny is no longer just the parish between Montego Bay and Ocho Rios. It is the site of Jamaica's most transformative single tourism investment — and a parish whose outdoor advertising value is rising in real time.
US$1 Billion Harmony Cove — Ground Broken July 2025
1,000 luxury rooms, a 32,000 sq ft casino, Tiger Woods-designed golf course, and a Justin Timberlake entertainment venue — the largest integrated resort development in Jamaican history, at Duncans, Trelawny
Largest Cruise Pier in the Caribbean
Falmouth Cruise Port — capable of handling two Genesis-class ships simultaneously, bringing thousands of visitors directly into Trelawny per sailing day. Cruise tourism fully resumed in December 2025 post-Hurricane Melissa
Strategic North Coast Location
Trelawny sits midway between Montego Bay and Ocho Rios — 30 minutes east of MoBay, 45 minutes west of Ocho Rios — giving billboard sites on the North Coast Highway dual-market reach
UNESCO Heritage Town
Falmouth is one of the best-preserved Georgian towns in the Caribbean — a heritage tourism destination drawing visitors to its historic architecture, Water Square, and Falmouth Jam-Iconic Experience
Post-Melissa Rebuild & Growth
Following Hurricane Melissa (October 2025), Trelawny's cruise port, TMC operations, and road infrastructure have resumed fully — with the rebuild phase bringing heightened government and investor attention to the parish
Natural & Adventure Assets
Cockpit Country, Martha Brae River Rafting, Green Grotto Caves, Chukka Adventures, Luminous Lagoon — Trelawny's nature and adventure tourism product is among Jamaica's richest, drawing visitors year-round
Trelawny has long been in the shadow of its neighbours — dominated in tourism marketing by the Montego Bay resort area to the west, and overshadowed commercially by Ocho Rios to the east. That story is changing, decisively and fast.
The Harmony Cove groundbreaking in July 2025 is the signal event. After two decades of planning and delays, construction has begun on a US$1 billion integrated resort on 2,300 acres of Trelawny's northern coastline. When complete, it will feature a 1,000-room, 26-storey hotel, a full-service casino, a championship golf course designed by Tiger Woods, an entertainment venue developed by Justin Timberlake, private residences, a marina, and extensive beach and marine facilities. Tourism Minister Bartlett has stated that Trelawny will have more hotel rooms than Montego Bay upon completion of all planned developments — making it the largest resort concentration on the island.
Falmouth Cruise Port — the largest cruise pier in the Caribbean, capable of simultaneously berthing two Genesis-class Royal Caribbean ships — is operating fully following a brief disruption after Hurricane Melissa in October 2025. On busy sailing days, thousands of passengers are deposited directly into Falmouth's historic town centre, creating concentrated, high-value commercial traffic on an otherwise quiet morning.
For outdoor advertisers, the opportunity in Trelawny is a first-mover advantage. The parish's billboard market is less saturated than Montego Bay or Kingston — but the audience reaching it is growing rapidly, and the construction of Harmony Cove will bring a sustained influx of workers, suppliers, contractors, and eventually guests to the North Coast Highway corridor for years to come.
Billboard & Sign Formats
As a full-service sign company in Trelawny, we offer a complete range of outdoor advertising formats — each suited to the specific road type, audience profile, and campaign objective you need to reach across the parish.
Maximum presence on the A1 between Montego Bay and Ocho Rios — passing through the Harmony Cove development zone at Duncans and the Falmouth approach. The premier format for brands targeting the tourism corridor and construction-era traffic.
The core format for parish-wide coverage. Ideal across Falmouth, Duncans, Clark's Town, and the secondary roads feeding Trelawny's communities. Effective for retail, services, health, and consumer brands targeting the resident market.
Multiple creatives cycling on a single premium site — updated remotely and cost-effectively. Ideal for tour operators, resort-adjacent businesses, and brands targeting both the visitor and resident audience on the same North Coast corridor.
Sites positioned on the approach roads to Falmouth Cruise Port — the largest pier in the Caribbean — capture thousands of international cruise passengers per sailing day, at the precise moment of arrival in the parish.
High-dwell brand presence in Falmouth town centre, Water Square, and the heritage district. Particularly effective for tour operators, restaurants, retail, and hospitality brands that want visible presence within the UNESCO town footprint.
Repeated eye-level brand exposure along Falmouth's main streets. Ideal for events, product launches, grand openings, and brand campaigns building presence across multiple points of the parish's commercial hub simultaneously.
Parish-Wide Coverage
Our TMC-approved site portfolio covers the full length of Trelawny — from the parish's boundary with St. James at Hopewell, through Falmouth and Duncans, to the St. Ann border at Rio Bueno.
Regulatory Guidance
All outdoor advertising in Trelawny is regulated by the Trelawny Municipal Corporation (TMC). With Mayor Gager having publicly committed to a more aggressive approach to revenue collection — explicitly including advertising — understanding the compliance process is more important than ever.
The Trelawny Municipal Corporation (TMC) — headquartered at Water Square, Falmouth — is the local planning and governing authority for the parish. It is responsible for approving all billboard and sign placements, covering size, structure, position, and compliance with Jamaica's planning legislation. Mayor Gager has warned that the TMC is revving up revenue collection across all categories — including advertising — with a stated intention to pursue persons "getting away with many things." Compliance from the outset is the only protection available.
Work with a licensed billboard company in Trelawny to identify a site that complies with TMC planning zones under the Town & Country Planning Act. Zone eligibility must be confirmed before any site preparation or production investment is made.
Typical documentation includes a completed development application form, location maps, site layout plans showing the sign's dimensions and position, structural drawings, and written landowner consent for the proposed placement.
Applications are processed through the TMC's Director of Planning, Ms. Marlet Wellington. The Corporation's CEO is Mr. Andrew Harrison, and the Director of Finance is Ms. Ingrid Palmer. Applications are received at Water Square, Falmouth.
Permit fees are statutory and must be paid to the TMC. Under Mayor Gager's 2024 revenue drive, outstanding advertising fees are being actively pursued. Confirm the current fee schedule with the TMC Planning Department before submitting.
Once approved, installation proceeds in full compliance with permit conditions. Annual renewal is mandatory — the TMC's stated intention to tighten revenue collection means late or missed renewals carry a heightened risk of enforcement action.
Governing Authority
The TMC is the local government and planning authority for the entire parish of Trelawny. It oversees all billboard, sign, and advertisement approvals across the parish — from Falmouth and Duncans to Clark's Town and the interior communities.
Know the Risks
The TMC has clear statutory authority to enforce signage compliance — and Mayor Gager has put the parish on notice that enforcement is being stepped up. Here is what non-compliance in Trelawny exposes your investment to.
A billboard erected without a valid TMC permit can be ordered down at any time under the Town and Country Planning (Control of Advertisements) Regulations 1978 — regardless of how long it has been in place. You lose your full production and installation cost with no recourse.
Mayor Gager has explicitly stated that advertising fees are a target in the TMC's 2024–2026 revenue drive. Outstanding fee arrears will be pursued — this is not a passive threat but a stated operational priority of the municipal administration.
Billboard permits must be renewed and paid every year. Missed renewals are a separate compliance breach — even if the original permit was legitimately obtained. The TMC's revenue drive specifically targets those who have allowed payments to lapse.
If your sign company in Trelawny is operating without TMC approval, you — as the advertising brand — share legal exposure for the breach. Always request written permit documentation before signing any outdoor advertising contract.
With international construction teams, government officials, investors, and media now regularly travelling the North Coast Highway through Trelawny, non-compliant signage along this corridor is more visible — and more politically sensitive — than ever before.
Falmouth is a UNESCO-recognised heritage town with strict standards for the built environment. Signage that violates TMC guidelines in or around the historic town centre can attract both enforcement action and significant community and media attention.
Buyer's Decision Guide
Making a smart outdoor advertising investment in Trelawny's fast-changing market starts with asking the right questions. Use this checklist before committing your budget.
Given the TMC's active revenue collection drive, verbal assurances are insufficient. Ask for written permit documentation confirming the specific site, current year, and that all fees are paid and up to date.
The North Coast Highway between MoBay and Ocho Rios carries vastly different volumes to interior community roads around Clark's Town or Albert Town. Confirm which audience profile each site serves before selecting.
Cruise port approach roads target international visitors on sailing days. The Harmony Cove corridor near Duncans will increasingly reach contractors and industry workers. Falmouth town centre reaches locals and tourists. Match your site to your specific audience.
Ask for verified traffic data — not estimates — for the proposed site. On sailing days at Falmouth, the port approach roads see concentrated visitor spikes. The North Coast Highway carries continuous long-haul and tourist traffic year-round.
Billboards east of Falmouth, in the Duncans corridor, will benefit from growing construction and eventually resort traffic. Sites west of Falmouth serve the Montego Bay commuter and visitor audience. Each has a distinct audience profile.
Large-format outdoor is consumed in 3–5 seconds. A single bold image, high contrast, and no more than seven words is the proven formula for roadside billboards. Your sign company should guide creative execution for the format.
Confirm in writing whether TMC permit fees, artwork, production, installation, illumination, annual renewal, and maintenance are included — or charged separately. Given the TMC's revenue drive, ensure permit fee obligations are clearly assigned.
A minimum of four weeks for awareness; eight to twelve weeks for meaningful recall. For the North Coast Highway corridor, longer campaigns compound frequency benefits significantly — particularly as Harmony Cove construction activity builds over 2025–2028.
Ready to advertise?
Speak to the team at Xplore Media — the billboard and sign company Trelawny businesses trust. We handle everything from site selection and TMC permit processing to design, production, and installation.
