Half Way Tree Road runs south from the busy Half Way Tree intersection toward Cross Roads, forming one of the key connector routes between two of Kingston’s most significant commercial and transit hubs. This stretch of road carries steady daily traffic from commuters, shoppers, and businesses moving between the two districts, benefiting from proximity to both without the peak congestion found directly at either major intersection.
The 58 HWT LED Board is a premium double-sided digital installation, meaning the same or different creative can be shown to traffic travelling in both directions along Half Way Tree Road, effectively doubling the advertising opportunity at a single location. With an estimated 26,000 viewers per day, this location offers strong, consistent reach well suited to retail, banking and financial services, telecoms, quick-service food, and FMCG brands looking to build frequency along this key Half Way Tree–Cross Roads connector.
Full-motion digital LED display, Half Way Tree Road
| Term | Rate (JMD) |
|---|---|
| 1 Week | $82,800.00 |
| 2 Weeks | $117,300.00 |
| 3 Weeks | $131,100.00 |
| 1 Month | $144,900.00 / month |
| 3 Months | $138,000.00 / month |
| 6 Months | $131,100.00 / month |
| 12 Months | $128,340.00 / month |
Outdoor advertising at 58 Half Way Tree Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Applications are reviewed by the Corporation’s Building & Town Planning Committee, which considers the sign’s size, placement, structural integrity, safety, and compliance with the area’s designated planning zones. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
The 16′ x 9′ display has a face oriented toward each direction of traffic on Half Way Tree Road, meaning your creative (or two different creatives) is shown to vehicles heading toward Half Way Tree and toward Cross Roads.
This location sits between the two major intersections, offering advertisers a mid-corridor option that complements the network’s Half Way Tree Midtown LED, TC Running Display, and Cross Roads Running Display for layered coverage of the full route.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
