Lady Musgrave Road is one of uptown Kingston’s most well-established residential corridors, running through an area known for its embassies, upscale homes, and proximity to premier neighbourhoods including Norbrook and Barbican. The road connects to Trafalgar Road and the wider New Kingston / Half Way Tree business district, carrying a steady flow of residential and diplomatic-adjacent traffic alongside daily commuters.
This LED bus stop screen is a compact, street-level digital installation positioned directly at a bus stop on Lady Musgrave Road, capturing both waiting commuters and passing traffic in a single placement. Its double-sided design means creative can be shown to both directions of foot and road traffic at once. With an estimated 30,000 viewers per day, this location offers a premium, targeted placement well suited to banking and financial services, real estate, lifestyle and hospitality brands, premium retail, and any advertiser looking to reach uptown Kingston’s higher-income residential audience.
Full-motion digital LED display, Lady Musgrave Road
| Term | Rate (JMD) |
|---|---|
| 1 Week | $30,000.00 |
| 2 Weeks | $48,000.00 |
| 3 Weeks | $60,000.00 |
| 1 Month | $72,000.00 / month |
| 3 Months | $66,000.00 / month |
| 6 Months | $60,000.00 / month |
| 12 Months | $54,000.00 / month |
Outdoor advertising on Lady Musgrave Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. As an established, higher-visibility residential corridor with a number of embassies and diplomatic residences nearby, signage on Lady Musgrave Road tends to receive close attention on aesthetic fit, screen brightness, and structural safety, so signs displayed without approval can be ordered removed and may attract financial penalties — confirming permit status is an important step before finalising a booking.
At a bus stop on Lady Musgrave Road, Kingston, within the Kingston & St. Andrew Corporate Area. GPS coordinates: 18.02005, -76.76654.
Yes. All billboards and street furniture advertising in Kingston and St. Andrew require written approval from the KSAMC under the Advertisements Regulation Act. See the application guide linked above for the full process.
The 12′ x 9′ display has a face oriented toward each direction, meaning your creative (or two different creatives) is shown to both waiting commuters and traffic approaching from either direction.
Both reach a similarly affluent uptown Kingston audience, but this is a compact bus stop screen with genuine commuter dwell time, distinct from the larger standalone Barbican LED billboard — the two can complement each other for broader coverage of Kingston’s premium uptown corridor.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
