We have Classic roadside billboard in a LOT of high-traffic locations around the Jamaica. Reach audiences across the Jamaica through our network
of roadside billboards.
The single most effective USP that billboard advertising has over all other forms of media, is that it reaches audiences AT SCALE. Remember you can’t switch off, swipe past, turn over, block or pause a billboard: they are huge, unmissable and on display 24/7 x 365 – now that’s reach. Recent research also shows that 23% of people are likely to pay attention to billboards whereas streaming ads were considered less effective, with just 11% of people paying attention and social media ads only reaching 18% of viewers.
There are several ways in which you can do this. Some businesses like to include a dedicated phone number, website URL, promotional code or QR code on the advert to track engagement. Other businesses like to use billboard advertising simply to boost awareness of their brand and create talkability in a target market. We can help advise on the best possible way to track your ROI.
The OOH industry is entering a very exciting chapter where technology is playing a key role in providing more detailed and accurate metrics for OOH campaigns. For example, with digital, we are now able to give advertisers the ability to track the impressions they are receiving in real-time, as well as the demographics of viewers who are engaging with the creative. We can then use this data to help clients optimise future campaigns and understand what types of messages and visuals work best.
To help us delve into this data even further, 75Media has recently joined Route who are experts in providing detailed audience analysis for the OOH industry.
As with all forms of effective advertising, keep it simple: less is more. You are trying to sell your goods or services, so don’t confuse the viewer or make it so complicated that no-one understands this. Remember that in most cases, passers-by only have a few seconds to take in your advert so you need to make it punchy, clean and easy to understand. Stay away from using too much copy (text) and remember, no one reads the small print, especially on a billboard! There are a few simple rules that you should try to stick to when thinking about what to say:
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Billboard advertising is a powerful marketing too business. Billboard advertising is a powerful marketing tool that he businesses gain visibility and reach their target audienceses
