Xplore Media plants your brand at the heart of Clarendon — the parish that bridges Kingston to the rest of the island. From May Pen town centre to the island's busiest highway corridor, we deliver outdoor advertising that works.
Start Your Billboard ApplicationWhy Xplore Media
We are the billboard and sign company May Pen businesses rely on — with an intimate knowledge of Clarendon's commercial corridors, regulatory environment, and audience landscape.
Every billboard location in our May Pen portfolio has current Clarendon Municipal Corporation approval. You advertise with confidence knowing your investment is fully protected by a valid permit from day one.
May Pen sits at the gateway of Highway 2000 — one of Jamaica's most heavily trafficked routes. We hold approved sites along this critical artery, putting your brand in front of thousands of daily commuters and freight traffic between Kingston, Mandeville, and the south coast.
As a complete sign company in May Pen, we handle everything in-house — from artwork and large-format printing through to structural fabrication and professional installation. One team, zero gaps.
May Pen's roads are active around the clock. Our LED-illuminated static boards and digital rotating panels maximise impressions day and night — including peak agricultural market traffic in the early morning hours.
We provide fully itemised quotes covering site rental, artwork, production, installation, lighting, annual CMC permit fees, and maintenance — so you know exactly what you are paying for before you sign.
We provide verified traffic data for each proposed site so you can measure potential reach before committing. Clarendon's road network serves a parish of over 245,000 people — understanding where they move is key to maximising impact.
The Highway Advantage
May Pen is strategically located at the geographic and economic centre of Jamaica. Sitting midway between Kingston and the western parishes, it is a natural transit and commercial hub — and that makes it one of the country's most valuable billboard markets.
The opening of Highway 2000 transformed Clarendon from a largely agricultural parish into a major logistics and commuter corridor. Companies moving freight between Kingston and the south and west coast pass directly through or near May Pen — giving billboard advertisers here a reach that extends well beyond the local market.
Beyond the highway, May Pen itself is home to a busy town centre, active market district, agricultural trade routes, and a growing residential population. Industries active in the parish include bauxite, agriculture, sugar cane, and citrus — all generating significant commercial traffic and a diverse consumer audience.
A proposed logistics hub in South Clarendon and the prospect of a new international airport at Vernamfield signal that May Pen's strategic importance — and its audience size — will only grow in the coming years. Investing in a billboard presence in May Pen now is an investment in Jamaica's heartland.
Billboard & Sign Formats
As a full-service sign company in May Pen, we offer a complete range of outdoor advertising formats to suit every campaign objective, budget, and audience type across Clarendon.
Maximum impact for the Highway 2000 corridor. Large format, high-clearance placement visible to all eastbound and westbound traffic — the flagship format for national brands seeking island-wide presence through May Pen.
The core format across May Pen's main roads. A proven balance of reach and affordability — ideal for retail, services, health, education, and community campaigns targeting the Clarendon market directly.
Purpose-built signage for businesses operating in May Pen. Sized and positioned to maximise visibility from the road and drive footfall — available in both below and above 4 square feet as per CMC specifications.
Multiple creative executions cycling on a single site. Ideal for promotions, seasonal campaigns, and advertisers who want to run different messages at different times of day without incurring reprint costs.
Large-format murals and building wraps in May Pen's commercial district. High-dwell-time exposure for shoppers and market-goers moving through the town centre on foot or by vehicle.
Repeated brand exposure at eye level along May Pen's main streets. Particularly effective for events, grand openings, product launches, or brand-building across multiple high-footfall intersections simultaneously.
Coverage Across Clarendon
Our site portfolio spans the full length and breadth of Clarendon — from May Pen's commercial core to the parish's major arterial roads and growing communities.
Regulatory Guidance
All outdoor advertising in May Pen and across Clarendon is regulated by the Clarendon Municipal Corporation (CMC). Understanding the process before you invest is essential — here is everything you need to know.
The Clarendon Municipal Corporation (CMC) — located at 3 Sevens Road, May Pen — is the local planning authority for the parish. It is responsible for approving all billboard and sign placements, including their size, structure, positioning, and compliance with Jamaica's national planning regulations. Permit fees are statutory, published, and must be paid annually. Unlike some other municipalities, Clarendon has published its fee schedule — giving advertisers a clear picture of exactly what compliance costs.
Work with a licensed billboard company in May Pen to identify an approved site. Your chosen position must comply with the CMC's zoning and planning framework under the Town & Country Planning Act.
Documents typically required include a completed development application form, location maps (scale 1:2,500 or 1:12,500), site layout plans showing the sign position, dimensions, and structural details, plus landowner consent.
Applications are submitted to the CMC's Planning Department at 3 Sevens Road, May Pen. The Acting Director of Planning is Mr. Staphel Thomas. The CMC's telephone is 1 (876) 986-2234.
Fees are charged per sign face and are paid to the CMC. See the published fee schedule in the panel opposite. Encroachment fees apply for signs positioned along the main road. All fees are payable annually.
Once approved, installation proceeds in full compliance with the conditions set by the CMC. Annual renewal is mandatory — fees remain payable each year to keep the permit active and avoid enforcement action.
Governing Authority
The CMC is the local government and planning authority for the entire parish of Clarendon. It oversees all billboard, sign, and advertisement approvals within its jurisdiction, including May Pen and all surrounding communities.
Published CMC Billboard Fee Schedule (per side)
| Sign Type | Annual Fee |
|---|---|
| Business sign (under 4 ft²) | J$3,000 |
| Business sign (4 ft² & over) | J$4,000 |
| Billboard (21ft × 10ft) | J$10,000 |
| Super Billboard (32ft × 10ft) | J$12,000 |
| Encroachment (main road) | J$6,000 |
Double-sided signs = twice the cost per side. Fees subject to update — confirm current rates with the CMC Planning Department before submitting.
Know the Risks
The Clarendon Municipal Corporation has clear statutory authority to enforce signage regulations. Non-compliant billboards put your investment — and your brand — at serious risk. Here's what you need to be aware of.
A billboard erected without a valid CMC permit can be ordered down at any time. You lose your full production and installation cost with no recourse — whether the sign has been up one week or several years.
Billboard permit fees must be paid every year. The CMC actively pursues delinquent accounts and can take legal action to recover outstanding arrears — including forcing removal of the offending sign.
If you engage a billboard company that is operating without approval, you — as the advertiser — may share legal exposure for the breach. Always verify that your sign company holds current CMC permits for the specific site.
Signs positioned along the main road without paying the CMC encroachment fee (J$6,000 per side) are in breach of their permit conditions. Encroachment violations are a separate charge on top of the standard billboard fee.
Approval is granted with specific conditions attached — covering size, height, structure, and position. Any deviation from those conditions invalidates the permit and exposes the sign to enforcement action.
A forced public removal of your billboard — particularly in a busy commercial area like May Pen town centre or a Highway 2000 corridor — carries reputational implications for your brand that far exceed the modest cost of proper compliance.
Buyer's Checklist
Smart outdoor advertising begins with the right questions. Use this checklist to evaluate any billboard or sign opportunity across Clarendon before committing your budget.
Ask to see the permit documentation — not just a verbal assurance. Verify it covers the current year and is issued for the specific location and sign size you are considering.
Highway 2000 sites deliver high-speed, high-volume impressions — ideal for brand awareness. May Pen town centre sites have longer dwell time and suit retail, events, and local service promotion.
Ask your billboard company for traffic data for the proposed site. Highway 2000 carries significantly different volumes to a secondary road through Frankfield or Lionel Town.
Visit the site during your target audience's peak travel time. Check for overhanging trees, competing signs, bridge structures, or bends in the road that could limit the effective viewing distance.
May Pen town centre reaches local consumers and market-goers. Highway 2000 reaches commuters, freight operators, and travellers. Denbigh area suits agricultural and agri-business audiences. Match your site to your audience.
Confirm whether the price covers artwork, large-format printing, installation, illumination costs, annual CMC permit fees, encroachment fees if applicable, and ongoing maintenance — or whether these are charged separately.
Billboards are consumed in seconds at speed. The most effective creative uses a single bold image, a maximum of seven words, and high contrast. Your sign company should guide you on what works — and what wastes spend.
Outdoor advertising builds recognition through repetition. A minimum of four weeks is recommended for awareness; eight to twelve weeks for meaningful brand recall. For highway sites, longer exposure compounds the frequency benefit significantly.
Ready to advertise?
Speak to Jamaica's trusted billboard and sign company in May Pen. We handle everything from site selection and CMC permit processing to design, production, and installation.
