Waterloo Road is one of uptown Kingston’s important connector routes, linking the Half Way Tree and Constant Spring corridor to residential communities further west, including areas around Washington Boulevard and Cassia Park. The road carries heavy daily commuter traffic from residents moving between these communities and the wider St. Andrew business and retail districts, making it a consistently high-volume route through the Corporate Area.
The Waterloo LED Board is a premium 21ft x 12ft full-motion digital installation positioned along this busy corridor. With an estimated 300,000 vehicles passing per month, this is one of the strongest highway-traffic digital locations in the Xplore Media network, well suited to national brand campaigns, banking and financial services, telecoms, retail, FMCG, and any advertiser prioritising maximum reach and frequency across uptown St. Andrew.
Full-motion digital LED display, Waterloo Road
| Term | Rate (JMD) |
|---|---|
| 1 Week | $82,800.00 |
| 2 Weeks | $138,000.00 |
| 3 Weeks | $165,600.00 |
| 1 Month | $200,100.00 / month |
| 3 Months | $193,200.00 / month |
| 6 Months | $186,300.00 / month |
| 12 Months | $179,400.00 / month |
Outdoor advertising on Waterloo Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Large-format LED installations such as this one typically undergo additional review given their scale and brightness, with particular attention paid to sightline clearance, structural engineering certification, and screen brightness standards to avoid distracting drivers. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
With an estimated 300,000 monthly vehicles, this is among the highest-traffic digital billboard locations available, comparable in reach to the network’s other premium LED installations at Half Way Tree and Eastwood Park Road, but positioned to capture a different segment of west-side uptown commuter flow.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
Both formats are accepted — MP4 video up to 10 seconds, or a static JPG image — provided the creative is produced at the required 600 x 360 resolution.
