New Kingston is Jamaica’s premier commercial and financial district, home to the country’s major banks, corporate headquarters, hotels, and business towers. Streets like Knutsford Boulevard, Trafalgar Road, and Oxford Road carry constant daily traffic from professionals, executives, and business visitors moving between offices, meetings, and the district’s dense concentration of commercial activity, making New Kingston one of the highest-value advertising environments in the country.
The New Kingston LED Board is a premium double-sided digital installation, meaning the same or different creative can be shown to traffic travelling in both directions, effectively doubling the advertising opportunity at a single location. With an estimated 300,000 vehicles passing per month, this is a high-reach digital placement well suited to banking and financial services, corporate and B2B brands, real estate, premium retail, telecoms, and any advertiser looking to reach Kingston’s business and professional decision-makers directly in their working environment.
The New Kingston LED Board offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Longer commitments unlock a lower effective monthly rate.
Full-motion digital LED display, New Kingston business district
| Term | Rate (JMD) |
|---|---|
| 1 Week | $69,000.00 |
| 2 Weeks | $110,400.00 |
| 3 Weeks | $124,200.00 |
| 1 Month | $165,600.00 / month |
| 3 Months | $151,800.00 / month |
| 6 Months | $144,900.00 / month |
| 12 Months | $138,000.00 / month |
Outdoor advertising in New Kingston falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given New Kingston’s status as the country’s premier business district, large-format double-sided LED installations here typically receive particularly close review on structural safety, sightline clearance, and screen brightness standards, given the volume of daily corporate and commercial traffic — signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
In New Kingston, Jamaica’s premier business district, within the Kingston & St. Andrew Corporate Area. GPS coordinates: 18.00985, -76.78586.
Yes. All billboards in Kingston and St. Andrew require written approval from the KSAMC under the Advertisements Regulation Act. See the application guide linked above for the full process.
The 16′ x 12′ display has a face oriented toward each direction of traffic, meaning your creative (or two different creatives) is shown to vehicles travelling in both directions through New Kingston.
Both can work well here, but New Kingston’s professional, business-district audience makes it especially strong for B2B, corporate, financial services, and premium consumer brands targeting higher-income decision-makers.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
