Half Way Tree is the administrative and commercial capital of St. Andrew, home to the Half Way Tree Transport Centre — one of the busiest public transportation termini in Jamaica. As a hub where Hope Road, Constant Spring Road, Half Way Tree Road, and Eastwood Park Road converge, it sees an exceptionally high volume of vehicle, bus, taxi, and pedestrian traffic throughout the day, drawing shoppers, commuters, students, and office workers from across the Corporate Area.
The HWT TC Running Display is a distinctive ultra-wide format installation, spanning 99 feet in length at the Transport Centre itself. Its scrolling ticker-style layout is built to capture attention from a distance and hold it as commuters pass by, making it especially effective for headline messaging, brand names, promotional offers, and time-sensitive announcements. With an estimated 1.7 million monthly viewership, this is one of the highest-reach single locations in the Xplore Media network — well suited to national brand campaigns, banking and financial services, telecoms, retail, FMCG, and any advertiser prioritising maximum reach and frequency at a major commuter hub.
Ultra-wide scrolling LED display, Half Way Tree Transport Centre
| Term | Rate (JMD) |
|---|---|
| 1 Week | $27,600.00 |
| 2 Weeks | $41,400.00 |
| 3 Weeks | $55,200.00 |
| 1 Month | $69,000.00 / month |
| 3 Months | $55,200.00 / month |
| 6 Months | $41,400.00 / month |
| 12 Months | $27,600.00 / month |
Outdoor advertising in Half Way Tree falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given its unusual scale and its position within the Transport Centre itself, an installation like this typically undergoes additional review covering structural engineering certification, screen brightness, and pedestrian sightlines in a high-density commuter environment. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
