Hope Road is one of uptown Kingston’s most prominent thoroughfares, running from Half Way Tree through Liguanea, Papine, and past major landmarks including King’s House, the Bob Marley Museum, and the University of the West Indies (UWI) Mona campus. The road carries a steady, high-value mix of residential, commuter, institutional, and diplomatic traffic, making it one of the more prestigious advertising corridors in the Kingston & St. Andrew Corporate Area.
The CityLights Hope Road screen is a compact, portrait-format digital display — smaller and more street-level than a traditional billboard, designed to catch the eye of both pedestrians and passing traffic at close range. It is available as an individual placement or as part of a 3-screen CityLights network package, giving advertisers the flexibility to run a single, targeted spot on Hope Road or a coordinated campaign across all three network locations. Well suited to retail, banking and financial services, telecoms, lifestyle and hospitality brands, and any advertiser looking for a premium, street-level presence on one of uptown Kingston’s landmark roads.
This CityLights screen only
| Term | Rate (JMD) |
|---|---|
| 1 Week | $27,600.00 |
| 2 Weeks | $41,400.00 |
| 3 Weeks | $55,200.00 |
| 1 Month | $66,240.00 |
| 3 Months | $186,300.00 |
| 6 Months | $331,200.00 |
| 12 Months | $579,600.00 |
This screen bundled with the other 2 CityLights network locations
| Term | Rate (JMD) |
|---|---|
| 1 Week | $46,000.00 |
| 2 Weeks | $80,500.00 |
| 3 Weeks | $115,000.00 |
| 1 Month | $138,000.00 |
| 3 Months | $379,500.00 |
| 6 Months | $621,000.00 |
| 12 Months | $1,173,000.00 |
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. The network rate covers all 3 CityLights screens at once, offering broader multi-location coverage for a combined rate lower than booking each screen separately at full individual price. Confirm current pricing and availability directly before booking, as rates are subject to change.
Outdoor advertising on Hope Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given Hope Road’s prominence — including its proximity to King’s House and other high-profile institutional locations — street-level digital installations here are typically held to a particularly high standard for placement, structural safety, and screen brightness. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
