Barbican is one of uptown Kingston’s well-established, higher-income residential communities, sitting just off Old Hope Road between Liguanea and Mona. The surrounding area carries steady daily traffic from local residents and commuters connecting between these communities and the wider Half Way Tree / New Kingston business corridor, making it a consistently trafficked route through one of St. Andrew’s more affluent residential pockets.
The Barbican LED Board is a premium full-motion digital installation measuring 24ft x 13ft, positioned to capture this local and commuter traffic. With an estimated 20,000 viewers per day, this is a strong, targeted digital placement well suited to retail, banking and financial services, real estate, restaurants, and lifestyle brands targeting Kingston’s uptown consumer market, alongside telecoms and FMCG brands looking for a well-trafficked residential corridor.
The Barbican LED Board offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Longer commitments unlock a lower effective monthly rate.
Full-motion digital LED display, Barbican
| Term | Rate (JMD) |
|---|---|
| 1 Week | $69,000.00 |
| 2 Weeks | $124,200.00 |
| 3 Weeks | $138,000.00 |
| 1 Month | $179,400.00 / month |
| 3 Months | $165,600.00 / month |
| 6 Months | $158,700.00 / month |
| 12 Months | $151,800.00 / month |
Outdoor advertising in Barbican falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. As an established residential community, digital LED signage in Barbican tends to receive close attention on aesthetic fit, screen brightness, and structural safety, so signs displayed without approval can be ordered removed and may attract financial penalties — confirming permit status is an important step before finalising a booking.
In Barbican, Kingston, within the Kingston & St. Andrew Corporate Area. GPS coordinates: 18.03092, -76.77564.
Both formats are accepted — MP4 video up to 10 seconds, or a static JPG image — provided the creative is produced at the required 720 x 360 resolution.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
