Sugar and Spice Billboard — Barbican Road

A high-visibility outdoor advertising face on Barbican Road at Sugar and Spice Ltd. — a well-known bakery landmark in one of uptown St. Andrew’s most established, higher-income residential communities.

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84 Barbican Rd, Kingston, Jamaica

Location Overview

Barbican is one of uptown Kingston’s well-established, higher-income residential communities, sitting just off Old Hope Road between Liguanea and Mona. Barbican Road itself carries steady daily traffic from local residents and commuters connecting between these communities and the wider Half Way Tree / New Kingston business corridor, making it a consistently trafficked route through one of St. Andrew’s more affluent residential pockets.

This billboard is located at Sugar and Spice Ltd., 84 Barbican Road — a well-known local bakery and confectionery business with a loyal following in the area. The combination of affluent local residents and steady commuter traffic makes this a strong location for retail, banking and financial services, real estate, restaurants, and lifestyle brands targeting Kingston’s uptown consumer market, alongside quick-service food and FMCG brands looking for a well-trafficked residential corridor.

Site Details

Location NameSugar and Spice Ltd., Barbican
Address84 Barbican Rd, Kingston, Jamaica
AreaBarbican, Kingston & St. Andrew
Nearby LandmarkSugar and Spice Ltd.
Contact Number+1 876-630-4431
AudienceBarbican residents, local commuters, Sugar and Spice customers, uptown St. Andrew shoppers

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

Term	Rate (JMD)
1 Month	$16,250.00
3 Months	$14,300.00 / month
6 Months	$13,000.00 / month
12 Months	$11,700.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

Term	Rate (JMD)
1 Month	$130,000.00
3 Months	$117,000.00 / month
6 Months	$110,500.00 / month
12 Months	$97,500.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

Term	Rate (JMD)
1 Month	$234,000.00
3 Months	$208,000.00 / month
6 Months	$195,000.00 / month
12 Months	$169,000.00 / month

Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: Barbican’s audience skews toward higher-income residents — polished, brand-forward creative tends to perform better here than value-driven or discount-heavy messaging, which reads more effectively in mass-market corridors.

Why Advertise at Barbican

Affluent Residential BaseBarbican is one of St. Andrew's well-established, higher-income residential communities, offering strong reach into a desirable consumer segment.
Established Local LandmarkSugar and Spice Ltd. is a recognisable, long-standing business that draws consistent, repeat customer visits.
Central Uptown PositionBarbican sits between Liguanea and Mona, giving the location convenient access from several surrounding uptown neighbourhoods.
Cost-Effective FrequencyAs a residential corridor rather than a major downtown intersection, this location offers strong repeat-exposure value to a desirable audience.

Frequently Asked Questions

Where exactly is this billboard located?

At 84 Barbican Road, Kingston, at Sugar and Spice Ltd., within the Kingston & St. Andrew Corporate Area.

Can I book this billboard on its own?

Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.

How does this location compare to the nearby Liguanea billboard?

Barbican offers a similarly affluent residential audience to Liguanea, but with more of a local neighbourhood traffic pattern rather than Liguanea’s mall-shopper and dining crowd — the two locations pair well together for advertisers wanting broader coverage of Kingston’s uptown market.

What file formats are accepted for creative?

MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).

Are the listed rates inclusive of tax?

List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.