Hi-Lo Food Store Liguanea Billboard — Old Hope Road

A high-visibility outdoor advertising face on Old Hope Road in Liguanea, Kingston 6 — one of St. Andrew’s busiest commercial, dining, and shopping districts, adjacent to the UWI Mona campus.
YOUR BRAND HERE
121 Old Hope Road, Kingston 6, Jamaica
Liguanea
Liguanea2
Liguanea3

Location Overview

Liguanea is one of Kingston 6’s busiest commercial nodes, anchored by Sovereign Centre and Liguanea Plaza and lined with restaurants, banks, pharmacies, and retail stores. Old Hope Road carries heavy daily traffic connecting Half-Way-Tree, New Kingston, and the UWI Mona campus, making Liguanea a natural crossroads for shoppers, office workers, students, and residents throughout the day and into the evening.

This billboard is located at 121 Old Hope Road, Kingston 6, directly at the Hi-Lo Food Store — a busy supermarket in one of the area’s key shopping hubs. The combination of dense commercial activity, dining and entertainment traffic, and proximity to the university makes this a versatile, high-exposure site for retail, dining, banking, telecoms, and lifestyle brands looking to reach a broad cross-section of Kingston’s population.

Site Details

  • Location NameHi-Lo Food Store, Liguanea
  • Address121 Old Hope Road, Kingston 6, Jamaica
  • AreaLiguanea, Kingston 6, Kingston & St. Andrew
  • Nearby LandmarkHi-Lo Food Store (hilofoodstoresja.com)
  • Contact Number+1 876-656-8720
  • AudienceShoppers, diners, office workers, students, and commuters

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

TermRate (JMD)
1 Month$16,250.00
3 Months$14,300.00 / month
6 Months$13,000.00 / month
12 Months$11,700.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

TermRate (JMD)
1 Month$130,000.00
3 Months$117,000.00 / month
6 Months$110,500.00 / month
12 Months$97,500.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

TermRate (JMD)
1 Month$234,000.00
3 Months$208,000.00 / month
6 Months$195,000.00 / month
12 Months$169,000.00 / month
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: Liguanea’s audience is broad and mixed (shoppers, diners, students, professionals), so creative with universal appeal — clear branding, a simple offer, and strong visual contrast — tends to perform better here than a narrowly targeted message.

Why Advertise in Liguanea

  • Commercial HubLiguanea is anchored by Sovereign Centre and Liguanea Plaza, drawing heavy shopping and dining traffic throughout the day.
  • Connector LocationOld Hope Road links Half-Way-Tree, New Kingston, and the UWI Mona campus, capturing a wide mix of daily commuters.
  • Evening TrafficThe area's restaurants and entertainment spots extend footfall well into the evening, beyond typical daytime commercial hours.
  • Broad Audience MixReaches shoppers, students, professionals, and residents in a single high-traffic location.

Frequently Asked Questions

Where exactly is this billboard located?
At 121 Old Hope Road, Kingston 6, at the Hi-Lo Food Store, in the Liguanea commercial district, within the Kingston & St. Andrew Corporate Area.
Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.
The UWI Students’ Union billboard reaches a concentrated student audience on campus, while this Liguanea location captures a broader mix of shoppers, diners, professionals, and residents in the surrounding commercial district — the two can complement each other well in a combined campaign.
MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.