Hope Road is one of uptown Kingston’s most prominent thoroughfares, running from Half Way Tree through Liguanea and Papine, past landmarks including King’s House, the Bob Marley Museum, and the University of the West Indies (UWI) Mona campus. The corridor carries a steady, high-value mix of residential, commuter, institutional, and recreational traffic, making it one of Kingston’s more prestigious advertising addresses.
The YMCA LED Board is a premium 20ft x 10ft full-motion digital installation positioned at the YMCA on Hope Road — a well-known community, fitness, and recreation institution that draws steady visitor traffic in addition to the road’s passing commuter flow. With an estimated 56,000 viewers per day, this location offers strong, consistent reach well suited to health and wellness brands, retail, banking and financial services, telecoms, education, and community-oriented advertisers targeting uptown Kingston’s residential and institutional audience.
Full-motion digital LED display, Hope Road
| Term | Rate (JMD) |
|---|---|
| 1 Week | $55,200.00 / week |
| 2 Weeks | $41,400.00 / week |
| 1 Month | $138,000.00 / month |
| 3 Months | $124,200.00 / month |
| 6 Months | $117,300.00 / month |
| 12 Months | $110,400.00 / month |
Outdoor advertising at the YMCA on Hope Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given Hope Road’s prominence and its mix of institutional and residential neighbours, large-format LED installations here are typically held to a high standard for placement, structural safety, and screen brightness. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
