The Half Way Tree Transport Centre is one of the busiest public transportation termini in Jamaica, sitting at the civic and commercial heart of St. Andrew where Hope Road, Constant Spring Road, Half Way Tree Road, and Eastwood Park Road converge. The Transport Centre itself sees an exceptionally high concentration of pedestrian dwell time, as commuters wait for buses and taxis throughout the day, making it one of the most valuable street-level advertising environments in Kingston.
The CityLights HWT Transport Centre screen is a compact, portrait-format digital display — smaller and more street-level than a traditional billboard, positioned to capture the attention of commuters at exactly the point of highest dwell time. It is available as an individual placement or as part of a 3-screen CityLights network package, giving advertisers the flexibility to run a single, targeted spot at the Transport Centre or a coordinated campaign across all three network locations. Well suited to retail, banking and financial services, telecoms, quick-service food, and FMCG brands looking for maximum street-level exposure to Kingston’s commuter population.
This CityLights screen only
| Term | Rate (JMD) |
|---|---|
| 1 Week | $27,600.00 |
| 2 Weeks | $41,400.00 |
| 3 Weeks | $55,200.00 |
| 1 Month | $66,240.00 |
| 3 Months | $186,300.00 |
| 6 Months | $331,200.00 |
| 12 Months | $579,600.00 |
This screen bundled with the other 2 CityLights network locations
| Term | Rate (JMD) |
|---|---|
| 1 Week | $55,200.00 |
| 2 Weeks | $96,600.00 |
| 3 Weeks | $138,000.00 |
| 1 Month | $165,600.00 |
| 3 Months | $455,400.00 |
| 6 Months | $745,200.00 |
| 12 Months | $1,407,600.00 |
Outdoor advertising at the Half Way Tree Transport Centre falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Given its position within a high-density commuter environment, a street-level digital installation here typically undergoes additional review covering structural safety, screen brightness, and pedestrian sightlines. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
