Eastwood Park Road is one of the four principal roads converging at Half Way Tree, alongside Hope Road, Constant Spring Road, and Half Way Tree Road itself, making it a key connector artery for traffic moving through the civic and commercial heart of St. Andrew. The corridor carries heavy daily commuter traffic to and from the Half Way Tree Transport Centre, retail centres, and surrounding uptown neighbourhoods.
The Eastwood Park LED Billboard is a premium 25ft x 12ft full-motion digital installation positioned along this high-traffic connector road. With an estimated 1.7 million commuters passing per month, this is one of the highest-reach single locations in the Xplore Media network, well suited to national brand campaigns, banking and financial services, telecoms, retail, FMCG, and any advertiser prioritising maximum reach and frequency at the approach to Half Way Tree.
Full-motion digital LED display, Eastwood Park Road
| Term | Rate (JMD) |
|---|---|
| 1 Week | $55,200.00 |
| 2 Weeks | $69,000.00 |
| 3 Weeks | $82,800.00 |
| 1 Month | $117,300.00 / month |
| 3 Months | $96,600.00 / month |
| 6 Months | $89,700.00 / month |
| 12 Months | $82,800.00 / month |
Outdoor advertising on Eastwood Park Road falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Large-format LED installations such as this one typically undergo additional review given their scale and brightness, with particular attention paid to sightline clearance, structural engineering certification, and screen brightness standards to avoid distracting drivers approaching a major intersection. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.
