Liguanea LED Billboard — Digital Advertising, Kingston

A premium dual-face digital LED billboard in Liguanea — one of uptown Kingston’s busiest commercial corridors — delivering an estimated 100,000 impressions per day.

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Location Overview

Liguanea is one of uptown Kingston’s most established commercial and residential districts, anchored by the Liguanea Post Mall and Sovereign Centre shopping complexes and surrounded by some of St. Andrew’s most affluent residential neighbourhoods, including Norbrook, Beverly Hills, and Barbican. The area draws a steady, high-income shopper and dining crowd throughout the day, along with heavy commuter traffic along Old Hope Road connecting Half Way Tree to Papine and UWI Mona.

The Liguanea LED Billboard is a premium digital installation with two separate 12ft x 9ft LED faces, allowing for either two simultaneous placements or a coordinated dual-face campaign visible from different approach angles along this high-traffic corridor. With an estimated 100,000 daily impressions, this is a strong-reach digital location well suited to retail, banking and financial services, real estate, restaurants, telecoms, and lifestyle brands targeting Kingston’s uptown consumer market.

Site Details

Location NameLiguanea LED Billboard
AreaLiguanea, Kingston & St. Andrew
Format2 LED faces, each 12' x 9'
Estimated Reach~100,000 impressions/day
AudienceUptown shoppers, mall patrons, affluent local residents, Old Hope Road commuters

Advertising Rates (JMD)

The Liguanea LED Billboard offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Rates below are per creative/slot; longer commitments unlock a lower effective monthly rate.

Liguanea LED Billboard — 2 x 12' x 9' Faces

Digital LED placement, per creative/slot

Flight / Term	Rate (JMD)	Notes
1 Week	$36,800.00	Tactical
2 Weeks	$63,250.00	Short burst
1 Month	$92,000.00 / month	Flexible
3 Months	$86,250.00 / month	Quarter burst
6 Months	$75,325.00 / month	Mid-term
12 Months	$69,000.00 / month	Best value (annual)

Rates shown are list rates in Jamaican Dollars (JMD), per creative/slot. Taxes and production costs (if required) are additional. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

Both faces of this display accept the following content types. Note that video content must be silent — no audio track is supported on this format.

10 sec

Spot length (standard loop)

12' x 9'

Size per LED face

MP4

Video format (no audio)

JPG

Static format

2 Independent LED faces

~100K

Est. daily impressions

Tip: because video content plays without audio, avoid creative that relies on a voiceover, sound effect, or music cue to land the message — visual storytelling, on-screen text, and a clear final frame with your logo and offer will perform far better than audio-dependent content.

Municipal Authority & Permit Process

Outdoor advertising in Liguanea falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.

Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Digital LED installations typically undergo additional review given their brightness and dual-face design, with particular attention paid to structural engineering certification and screen brightness standards appropriate for a residential and commercial mixed-use area. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking.

Applying for a billboard permit

For a full walkthrough of the KSAMC approval process — including what documentation is needed and how long approval typically takes — see the dedicated application guide.

Why Advertise on the Liguanea LED Billboard

Strong Daily ReachAn estimated 100,000 daily impressions makes this a high-frequency digital placement in one of uptown Kingston's busiest corridors.
Dual-Face FlexibilityTwo independent 12' x 9' faces allow for two simultaneous campaigns, or a coordinated message visible from multiple approach directions.
Premium Shopping DistrictLiguanea Post Mall and Sovereign Centre draw a steady, higher-income shopper and dining audience throughout the day.
Short-Term FlexibilityWeekly booking options make this location accessible for tactical, time-sensitive, or event-driven campaigns as well as long-term brand building.

Frequently Asked Questions

Where exactly is this billboard located?

In Liguanea, Kingston, on a high-traffic commercial corridor within the Kingston & St. Andrew Corporate Area.

Do I need a permit to advertise here?

Yes. All billboards in Kingston and St. Andrew require written approval from the KSAMC under the Advertisements Regulation Act. See the application guide linked above for the full process.

Can I book both LED faces?

Yes. Each of the two 12′ x 9′ LED faces can be booked independently, or together for a coordinated dual-face campaign. Rates shown are per creative/slot.

Does the video content include audio?

No. Video content on this display plays without sound, so creative should be designed to communicate visually without relying on a voiceover or audio cue.

What is the shortest booking term available?

This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.

Are the listed rates inclusive of tax?

No. Rates are shown per creative/slot in JMD, with taxes and production costs (if required) additional. Confirm final pricing before booking.