Half Way Tree is the administrative and commercial capital of St. Andrew, home to the Half Way Tree Transport Centre — one of the busiest public transportation termini in Jamaica — along with major retail centres, government offices, banks, and courts. As a hub where Hope Road, Constant Spring Road, Half Way Tree Road, and Eastwood Park Road converge, it sees an exceptionally high volume of vehicle, bus, taxi, and pedestrian traffic throughout the day, drawing shoppers, commuters, students, and office workers from across the Corporate Area.
The HWT Midtown LED Billboard is a premium digital installation positioned to capture this traffic with a full-motion 32ft x 12ft main display flanked by two 12ft x 12ft side displays, giving advertisers the option to run a flagship spot on the main screen, complementary or independent creative on the sides, or a combined takeover across all three panels. With an estimated 1.7 million monthly viewership, this is one of the highest-reach single locations in the Xplore Media network, well suited to national brand campaigns, banking and financial services, telecoms, retail, FMCG, and any advertiser prioritising maximum reach and frequency in the Corporate Area.
Flagship full-motion LED display, front and centre at Half Way Tree
| Term | Rate (JMD) |
|---|---|
| 1 Week | $89,700.00 |
| 2 Weeks | $138,000.00 |
| 3 Weeks | $165,600.00 |
| 1 Month | $207,000.00 / month |
| 3 Months | $186,300.00 / month |
| 6 Months | $172,500.00 / month |
| 12 Months | $165,600.00 / month |
Flanking LED panels, bookable independently of the main display
| Term | Rate (JMD) |
|---|---|
| 1 Week | $55,200.00 |
| 2 Weeks | $69,000.00 |
| 3 Weeks | $82,800.00 |
| 1 Month | $117,300.00 / month |
| 3 Months | $96,600.00 / month |
| 6 Months | $89,700.00 / month |
| 12 Months | $82,800.00 / month |
Outdoor advertising in Half Way Tree falls under the jurisdiction of the Kingston and St. Andrew Municipal Corporation (KSAMC), the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the Kingston and St. Andrew municipality. The Corporation is chaired by His Worship the Mayor, Councillor Andrew Swaby, with Senator and Councillor Delroy Williams serving as Deputy Mayor.
Under the Advertisements Regulation Act, every publicly visible billboard, sign, and banner in the Corporate Area requires prior written approval from the KSAMC before it can be erected or displayed. Large-format LED installations such as this one typically undergo additional review given their scale, brightness, and structural footprint, with particular attention paid to sightline clearance, structural engineering certification, and screen brightness standards to avoid distracting drivers at a major intersection. Signs displayed without approval can be ordered removed and may attract financial penalties, so confirming permit status is an important step before finalising a booking on any billboard location.
