Sugar and Spice Billboard — Liguanea, Old Hope Road

A high-visibility outdoor advertising face at Liguanea, on Old Hope Road — one of uptown Kingston’s premier shopping, dining, and residential districts.
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131, 8 Old Hope Road, Kingston, Jamaica
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Location Overview

Liguanea is one of uptown Kingston’s most established commercial and residential districts, anchored by the Liguanea Post Mall and Sovereign Centre shopping complexes and surrounded by some of St. Andrew’s most affluent residential neighbourhoods, including Norbrook, Beverly Hills, and Barbican. The area draws a steady, high-income shopper and dining crowd throughout the day, along with heavy commuter traffic along Old Hope Road connecting Half Way Tree to Papine and UWI Mona.

This billboard is located at Sugar and Spice Ltd., 131, 8 Old Hope Road, Liguanea — a well-known local bakery and confectionery business with a loyal customer following in this upscale district. The combination of affluent local residents, mall shoppers, and steady commuter traffic makes this a premium, high-frequency location well suited to retail, banking and financial services, real estate, higher-end FMCG, restaurants, and lifestyle brands targeting Kingston’s uptown consumer market.

Site Details

  • Location NameSugar and Spice Ltd., Liguanea
  • Address131, 8 Old Hope Road, Kingston, Jamaica
  • AreaLiguanea, Kingston & St. Andrew
  • Nearby LandmarkSugar and Spice Ltd., near Liguanea Post Mall & Sovereign Centre
  • Contact Number+1 876-977-3787
  • AudienceUptown shoppers, mall patrons, affluent local residents, Old Hope Road commuters

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

TermRate (JMD)
1 Month$16,250.00
3 Months$14,300.00 / month
6 Months$13,000.00 / month
12 Months$11,700.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

TermRate (JMD)
1 Month$130,000.00
3 Months$117,000.00 / month
6 Months$110,500.00 / month
12 Months$97,500.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

TermRate (JMD)
1 Month$234,000.00
3 Months$208,000.00 / month
6 Months$195,000.00 / month
12 Months$169,000.00 / month
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: Liguanea’s audience skews toward higher-income shoppers and diners — polished, brand-forward creative tends to perform better here than value-driven or discount-heavy messaging, which reads more effectively in mass-market corridors.

Why Advertise at Liguanea

  • Premium Shopping DistrictLiguanea Post Mall and Sovereign Centre draw a steady, higher-income shopper and dining audience throughout the day.
  • Affluent Residential BaseSurrounding communities like Norbrook, Beverly Hills, and Barbican give this location strong reach into Kingston's higher-income households.
  • Old Hope Road CorridorThe road connects Half Way Tree to Papine and UWI Mona, adding steady cross-town commuter traffic to the local shopper base.
  • Established Local LandmarkSugar and Spice Ltd. is a recognisable, long-standing business that draws consistent, repeat customer visits.

Frequently Asked Questions

Where exactly is this billboard located?
At 131, 8 Old Hope Road, Liguanea, Kingston, at Sugar and Spice Ltd., within the Kingston & St. Andrew Corporate Area.
Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.
Liguanea offers a more affluent, mall-shopper and dining audience compared to the transport-hub traffic at Papine or the concentrated student audience at UWI — together, the three sites offer layered coverage across the Old Hope Road corridor for advertisers wanting broader uptown reach.
MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.