Spanish Town LED Billboard — Digital Advertising

A premium 16′ x 9′ digital LED billboard in Spanish Town — the historic capital of St. Catherine — reaching an estimated 12,320 viewers per day.
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Location Overview

Spanish Town is the capital of St. Catherine and the historic former capital of Jamaica, home to over 145,000 residents and serving as the primary commercial, administrative, and transportation hub for a parish of more than 500,000 people. As the natural gateway for commerce and public services across St. Catherine, Spanish Town benefits from strong connectivity via Highway 2000, linking the parish to both Kingston and the wider south-central region.

The Spanish Town LED board is a premium single-sided 16ft x 9ft full-motion digital installation positioned to capture the town’s steady local resident and commuter traffic. With an estimated 12,320 viewers per day, this location offers a strong, targeted digital placement well suited to retail, banking and financial services, telecoms, quick-service food, and FMCG brands looking to build consistent frequency across the St. Catherine market.

Site Details

  • Location NameSpanish Town LED
  • AreaSpanish Town, St. Catherine
  • Display Size16' x 9', single-sided
  • Daily Reach~12,320 viewers/day
  • GPS Coordinates17.99073, -76.9544
  • AudienceSpanish Town residents, local commuters, St. Catherine shoppers

Advertising Rates (JMD)

The Spanish Town LED board offers flexible short and long-term booking, from a one-week tactical burst up to a full 12-month annual commitment. Longer commitments unlock a lower effective monthly rate.

Spanish Town LED — 16' x 9', Single-Sided

Full-motion digital LED display, Spanish Town

TermRate (JMD)
1 Week$55,200.00
2 Weeks$82,800.00
3 Weeks$96,600.00
1 Month$124,200.00 / month
3 Months$110,400.00 / month
6 Months$103,500.00 / month
12 Months$96,600.00 / month
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

As a full-motion LED display, submitted creative must meet the following technical requirements to be accepted for rotation:

10 sec

Max spot duration

768 x 432

Required resolution

MP4

Video format

JPG

Static format

16' x 9'

Physical display size

12.3K

Est. daily viewers

Tip: Spanish Town’s audience is predominantly local residents and regular commuters rather than passing tourist traffic — creative that builds recognition over repeat exposure (consistent branding, a simple, direct offer) tends to perform well here.

Municipal Authority & Permit Process

Outdoor advertising in Spanish Town falls under the jurisdiction of the St. Catherine Municipal Corporation, the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the parish. The Corporation is headquartered at Emancipation Square, Spanish Town, and is led by the Mayor of Spanish Town, Councillor Norman Scott.

Every publicly visible billboard, sign, and banner in St. Catherine requires prior approval from the Municipal Corporation before it can be erected or displayed, with applications assessed for placement, structural integrity, safety, and compliance with local planning guidelines. It’s also worth noting that the Corporation has been moving to strengthen its oversight of outdoor advertising in recent times, including a formal advertising content review policy — so confirming current permit and content-approval requirements is an important step before finalising a booking on any billboard location in St. Catherine.

Applying for a billboard permit

For a full walkthrough of the billboard permit approval process in Jamaica — including what documentation is needed and how long approval typically takes — see the dedicated application guide.

Why Advertise in Spanish Town

  • Parish Capital ReachSpanish Town is the administrative and commercial centre of St. Catherine, Jamaica's second-largest parish by population.
  • Full-Motion Digital FormatA full LED display allows for dynamic, attention-grabbing video creative that a static billboard cannot match.
  • Highway 2000 ConnectivitySpanish Town's position along Highway 2000 links it directly to Kingston and the wider south-central region.
  • Short-Term FlexibilityWeekly booking options make this location accessible for tactical, time-sensitive, or event-driven campaigns as well as long-term brand building.

Frequently Asked Questions

Where exactly is this billboard located?

In Spanish Town, St. Catherine, Jamaica. GPS coordinates: 17.99073, -76.9544.

Yes. All billboards in St. Catherine require approval from the St. Catherine Municipal Corporation. See the application guide linked above for the full process.

They are both in Spanish Town but are separate products — this is a full-motion digital LED installation, distinct from the static/video vinyl billboard at the Tastee Burke Road location. The two can be booked together for combined static and digital presence in Spanish Town.

This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.

Both formats are accepted — MP4 video up to 10 seconds, or a static JPG image — provided the creative is produced at the required 768 x 432 resolution.

List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.