Drax Hall sits on the North Coast Highway (A1/A3 corridor) between Ocho Rios and St. Ann’s Bay, one of the busiest stretches of road on Jamaica’s north coast. This route carries a constant flow of local traffic, commercial and freight vehicles, and tourist transportation connecting the resort towns, attractions, and communities along the coast — including major nearby developments and attractions in the Drax Hall area itself.
The Drax Hall LED Board is a premium double-sided digital installation, meaning the same or different creative can be shown to traffic travelling in both directions along the highway, effectively doubling the advertising opportunity at a single location. With an estimated 250,000 vehicles passing per month, this is a high-reach highway placement well suited to tourism and hospitality brands, automotive and fuel services, national retail and FMCG campaigns, telecoms, and any advertiser looking to build awareness along Jamaica’s north coast corridor.
Full-motion digital LED display, North Coast Highway
| Term | Rate (JMD) |
|---|---|
| 1 Week | $82,800.00 |
| 2 Weeks | $138,000.00 |
| 3 Weeks | $165,600.00 |
| 1 Month | $200,100.00 / month |
| 3 Months | $193,200.00 / month |
| 6 Months | $186,300.00 / month |
| 12 Months | $179,400.00 / month |
Outdoor advertising at Drax Hall falls under the jurisdiction of the St. Ann Municipal Corporation, the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the parish. The Corporation is chaired by His Worship the Mayor, Michael Belnavis, with Councillor Cardell Wickham serving as Deputy Chairman.
Any billboard, sign, or banner erected in St. Ann requires prior written approval from the Municipal Corporation, with applications reviewed for placement, structural safety, and compliance with local planning guidelines before installation. As a large-format double-sided LED installation on a major highway, this structure would also typically require sign-off considering road safety and driver sightlines along the North Coast Highway, given the road’s importance to both local traffic and Jamaica’s tourism economy — confirming permit status is an important step before finalising a booking or structure installation.
