Tastee Portmore Billboard — Portmore Parkway

A high-visibility outdoor advertising face on Portmore Parkway — the main commuter artery running through Jamaica’s largest planned residential city and gateway to the Kingston metropolitan area.

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Lot #9 Portmore Pkwy, Portmore, Jamaica

Location Overview

Portmore is Jamaica’s largest planned residential municipality, home to well over 200,000 residents across communities like Greater Portmore, Waterford, Independence City, and Braeton. Portmore Parkway is the primary artery connecting these communities to the Portmore Causeway and onward to Kingston, making it one of the busiest daily commuter corridors on the island — the vast majority of Portmore’s working population passes along this route to and from Kingston each day.

This billboard is located at the Tastee restaurant at Lot #9 Portmore Parkway — a well-known, high-footfall food outlet serving the commuter and resident population of Portmore. The combination of dense residential density, heavy two-way rush-hour traffic, and Tastee’s own consistent customer base makes this a high-frequency location well suited to quick-service food, retail, telecoms, banking, transportation, and FMCG brands targeting one of Jamaica’s fastest-growing consumer markets.

Site Details

Location NameTastee, Portmore
AddressLot #9 Portmore Pkwy, Portmore, St. Catherine, Jamaica
AreaPortmore, St. Catherine
Nearby LandmarkTastee (tasteejamaica.com)
Contact Number+1 876-998-4934
AudienceKingston-bound commuters, Portmore residents, Tastee customers, cross-causeway daily traffic

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

Term	Rate (JMD)
1 Month	$16,250.00
3 Months	$14,300.00 / month
6 Months	$13,000.00 / month
12 Months	$11,700.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

Term	Rate (JMD)
1 Month	$130,000.00
3 Months	$117,000.00 / month
6 Months	$110,500.00 / month
12 Months	$97,500.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

Term	Rate (JMD)
1 Month	$234,000.00
3 Months	$208,000.00 / month
6 Months	$195,000.00 / month
12 Months	$169,000.00 / month

Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: Portmore Parkway carries heavy directional rush-hour flow (into Kingston in the morning, back into Portmore in the evening) — brands running time-sensitive offers can benefit from scheduling creative to match the dominant commute direction at different times of day.

Why Advertise in Portmore

Fast-Growing PopulationPortmore is one of Jamaica's largest and fastest-growing residential municipalities, with a young, working-age consumer base.
Commuter ChokepointPortmore Parkway funnels the majority of the municipality's daily Kingston-bound and returning commuter traffic along a single corridor.
High Household DensitySurrounding communities like Greater Portmore, Waterford, and Independence City deliver a large, concentrated resident audience.
Anchor Tenant TrafficThe Tastee outlet draws steady, repeat customer visits throughout the day, adding a reliable base audience to passing traffic.

Frequently Asked Questions

Where exactly is this billboard located?

At Lot #9 Portmore Parkway, Portmore, at the Tastee restaurant, within the municipality of Portmore, St. Catherine.

Can I book this billboard on its own?

Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.

Is Portmore's permit process different from the rest of St. Catherine?

Yes. Portmore has its own Municipal Council with a dedicated billboard and banner rate schedule and approval process, separate from the St. Catherine Municipal Corporation that governs Spanish Town and the rest of the parish.

What file formats are accepted for creative?

MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).

Are the listed rates inclusive of tax?

List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.