Xplore Media places your brand in front of St. Catherine's most active audiences — from the historic streets of Spanish Town to the fast-growing commercial corridors of Portmore, Old Harbour, and beyond. Fully compliant with the St. Catherine Municipal Corporation.
Start Your Billboard ApplicationWhy Xplore Media
From concept to installation, we are the end-to-end billboard and sign company in Spanish Town that businesses trust. We know St. Catherine's roads, communities, and regulatory landscape inside out.
We maintain a curated portfolio of permitted billboard sites across Spanish Town's key corridors — including the Bypass Road, Brunswick Avenue, Spanish Town Road, and major intersections throughout the parish.
The St. Catherine Municipal Corporation regulates all outdoor signage in the parish. As a licensed billboard company in Spanish Town, we handle the entire permit process — so your campaign is legally protected before a single panel goes up.
Our in-house production team handles artwork, large-format printing, structural fabrication, and installation — giving you a single point of contact for your entire outdoor campaign.
Spanish Town never sleeps. Our LED-lit static boards and rotating digital panels keep your brand visible around the clock — maximising impressions morning, evening, and night.
We provide traffic volume data and impression estimates for each site so you can make an evidence-based decision about where to place your billboard and which format delivers the best return.
Short promotional burst or long-term brand presence? We offer flexible booking terms — from 4-week campaigns through to annual contracts — with transparent, all-inclusive pricing and no hidden fees.
Billboard & Sign Formats
As a full-service sign company in Spanish Town, we offer a complete range of outdoor advertising formats to suit every budget, audience, and campaign objective.
The most powerful outdoor format available. Ideal for Spanish Town's arterial roads and high-speed bypass routes where impact and visibility at distance are critical.
The versatile workhorse of outdoor advertising. A strong balance of reach and cost-effectiveness — perfect for retail, service, and brand campaigns across St. Catherine.
Run multiple creatives in rotation on a single site. Ideal for promotions, product launches, and time-sensitive campaigns that need to be updated quickly without reprinting.
Large-format wall murals and building wraps that create distinctive, localised brand identity in dense commercial and residential areas throughout Spanish Town.
Repeated brand exposure at eye level along major roads. Particularly effective for events, local promotions, and civic campaigns across Spanish Town's main thoroughfares.
Elevated, unmissable, and iconic. Rooftop signs along Spanish Town's commercial districts deliver brand positioning that is visible from long distances and multiple approach roads.
Coverage Across St. Catherine
Our approved site portfolio spans the full breadth of St. Catherine — from central Spanish Town to its rapidly growing surrounding communities.
Regulatory Guidance
All outdoor advertising in Spanish Town and across St. Catherine is regulated by the St. Catherine Municipal Corporation (STCMC). Here is everything you need to know before you advertise.
The St. Catherine Municipal Corporation (STCMC) — headquartered at Emancipation Square in Spanish Town — is the parish's main local planning authority. It is responsible for approving all billboard placements, including their size, structure, positioning, and compliance with town planning regulations. As of 2025–2026, the corporation is also moving to introduce a formal content review policy, meaning advertisers will need to provide advertisement details at the point of application.
Work with a licensed billboard company in Spanish Town to identify a site that aligns with your audience, message, and campaign goals. Your chosen site must fall within a zone approved for signage under the STCMC's planning framework.
You'll typically need site plans, structural drawings, landowner consent, and details of the sign's dimensions and materials. Under the STCMC's forthcoming policy, content details will also be required at this stage.
Applications are processed through the corporation's Director of Planning, Nicole Condappa BSc, who is responsible for development control and the facilitation of approvals across St. Catherine.
Billboard permit fees are a statutory requirement and must be paid to the corporation. Annual renewal fees apply — compliance is mandatory for all entities with publicly displayed signage.
Once approved, installation can proceed in full compliance with the stipulated conditions. Annual fee renewal is required to keep the permit active and avoid enforcement action.
Governing Authority
The STCMC is the local government and planning authority for the entire parish of St. Catherine, including Spanish Town, Portmore, Old Harbour, and surrounding communities. It oversees all billboard and sign approvals within its jurisdiction.
Critical Risks
The St. Catherine Municipal Corporation is actively strengthening enforcement and introducing new advertising standards. Skipping the permit process puts your investment — and your brand's reputation — at serious risk.
Billboards erected without STCMC approval can be ordered down at any time. You lose your production and installation costs with no recourse — even if the sign has been in place for years.
Mayor Norman Scott has announced the formation of an ethics committee with authority to review and challenge advertising content. Non-compliant content could trigger immediate removal orders under the new policy framework.
Billboard fees must be paid annually. Outstanding arrears attract enforcement action — the corporation has the authority to remove signs and pursue delinquent operators through the relevant legal channels.
If you hire a billboard company that isn't compliant, you share legal exposure for the breach. Always verify that the sign company you engage is fully licensed and operating within the STCMC's approval framework.
Unlike before, the STCMC is now moving toward pre-approving advertising content. Material deemed inappropriate can be ordered removed, even after structural approval has been granted.
A public removal order or enforcement notice attached to your brand campaign in a busy area like Spanish Town is a reputational risk that far outweighs the cost of proper compliance from the outset.
Buyer's Decision Guide
A smart outdoor advertising investment starts with the right questions. Use this checklist to evaluate any billboard opportunity in St. Catherine.
Ask to see the permit documentation. Verify that annual fees are paid and the permit is active — not just historically approved.
Spanish Town's Bypass Road and Spanish Town Road carry very different traffic volumes. Ask for verified traffic data before committing to a site.
Spanish Town's town centre suits mass consumer brands. Portmore captures suburban families. Old Harbour reaches agricultural and trade audiences. Match your location to your demographic.
Visit the site in person — ideally during your target audience's peak commute time — to verify there are no trees, buildings, or competing signs blocking the view.
Large-format billboards demand simple, bold messages — one strong image and no more than seven words. Complex information is lost at speed. Your sign company should advise on what works.
Confirm whether design, print, installation, illumination, maintenance, and permit fees are included — or whether they are charged separately as extras.
With the St. Catherine Municipal Corporation establishing a content ethics committee, ensure your creative concept will pass review under the emerging policy framework before investing in production.
Outdoor advertising builds recognition through repetition. A minimum of 4 weeks is recommended for awareness; 8–12 weeks for meaningful brand recall and consumer action in the St. Catherine market.
Ready to get started?
Speak to the team at Xplore Media — the billboard and sign company Spanish Town businesses trust. We manage everything from site selection and STCMC permit to design, production, and installation.
