Xplore Media, Jamaica’s premier digital billboard and outdoor advertising firm, has officially announced its strategic entry into the world-renowned Times Square in New York City. This monumental move marks a significant milestone for the Caribbean-based company, transitioning it from a dominant regional player to a global contender in the Out-of-Home (OOH) media space.
Known for its cutting-edge LED screens that line Jamaica’s busiest corridor from the bustling streets of Kingston to the coastal tourism hubs of St. Ann, Xplore Media is now bringing that same Caribbean vibrancy to the “Center of the Universe.”
A Global Stage, A Local Heart
The expansion into Times Square isn’t just a win for Xplore Media; it’s a bridge for Jamaican and Caribbean brands looking to gain international exposure. With nearly 360,000 pedestrians passing through Times Square daily, the placement offers an unparalleled scale of visibility.
While the company scales globally, it remains deeply committed to its home base. Xplore Media is simultaneously strengthening its domestic footprint with the highly anticipated launch of its newest high-resolution digital site in Cardiff Hall, Runaway Bay, scheduled for April 2026. This addition will further solidify their dominance along Jamaica’s critical North Coast tourism corridor.
A Word from the Visionary
Leading this charge is Wayne Sinclair, CEO of Xplore Media, who views this move as the natural evolution of the company’s mission to modernize advertising for the digital age.
“Our entry into Times Square is a proud moment for the entire Xplore Media team and, by extension, the Jamaican business community,” says Wayne Sinclair. “We have always been committed to providing our clients with high-impact, data-driven advertising solutions. By planting our flag in the heart of New York City, we are giving Jamaican brands a seat at the global table and proving that a company born in the islands can compete on the world’s most prestigious stage. This is about more than just a bigger screen; it’s about a wider audience and limitless possibilities.”
Building the Future of OOH
The dual momentum of the April 2026 Cardiff Hall launch and the Times Square acquisition showcases Xplore Media’s aggressive growth strategy. The company’s focus on dynamic content, real-time impressions, and premium visibility has set a new standard for billboard advertising in the Caribbean and beyond.
As Xplore Media begins its New York operations, it remains rooted in its commitment to quality and community, proving that while its headquarters may be in Kingston, its vision is truly global.