Manchester Parish · Caledonia Road
Mounted atop Central Dealers Mall on Caledonia Road, this static billboard faces one of Mandeville's steadiest vehicle corridors — commuters, shoppers, and the dealership row traffic that defines the strip.
Site Overview
Caledonia Road is one of Mandeville’s busiest arteries, carrying commuters, shoppers, and vehicle buyers past a concentrated row of auto dealerships and retail. Central Dealers Mall sits directly on this strip, giving the structure atop it a long, uninterrupted sightline to approaching traffic in both directions.
The 40ft × 10ft format is Xplore Media’s large-format static class — big enough to carry a single strong visual and a short message that reads clearly at driving speed, without competing for attention against smaller street-level signage.
Because the site sits above an active commercial mall, exposure isn’t limited to passing traffic — it also reaches everyone arriving on foot or by vehicle to shop, browse dealership inventory, or run errands along the strip.
Two exposure tiers, two commitment terms. Locking in a 3-month term drops the monthly rate on both tiers.
| Commitment | Package | Daily Exposure | Monthly Rate |
|---|---|---|---|
| Month-to-Month | Premium | 18 hrs/day | JMD $69,000 |
| Standard | 9 hrs/day | JMD $34,500 | |
| 3-Month Commitment | Premium | 18 hrs/day | JMD $57,500per month · save 17% |
| Standard | 9 hrs/day | JMD $28,750per month · save 17% |
Rates exclude artwork production, installation, and GCT. Premium exposure includes floodlit illumination through the evening; Standard covers daytime visibility hours. Quotes valid for 30 days from issue.
Artwork Specification
Production-ready specs for the 40ft × 10ft face. Xplore Media’s design team can also build your artwork from a brief if you don’t have a print-ready file.
40ft × 10ft (4:1 ratio), single continuous face.
150 DPI at full scale, supplied as print-ready PDF or high-res TIFF, CMYK.
Minimum 12in letterforms for headline copy — this face is read at driving speed, not walking speed.
3in bleed on all sides, key text kept 18in inside the panel edge to clear the frame.
Allow 5–7 business days from approved artwork to live installation.
Xplore Media's in-house team can design your creative for a one-time production fee.
FAQ
Premium keeps your artwork illuminated for 18 hours a day, covering daytime visibility plus evening and early-night floodlighting. Standard covers 9 daytime hours only, with no evening illumination.
Committing to a 3-month term locks your monthly rate down from the month-to-month price, in exchange for a fixed booking window on this site.
Upgrades from Standard to Premium can be made at any time; the new rate applies from your next billing cycle. Downgrades apply at the start of a new commitment term.
This is a static, printed billboard with a single fixed design for the duration of your booking — not a rotating digital display.
No — the rates above cover site rental only. Artwork production, printing, and installation are quoted separately based on your creative needs.
Availability is limited to one advertiser at a time
Talk to the Xplore Media team about booking Site RV-MDL-CDM-01.
