Service 02 / Media
Static Billboard Advertising
Exclusive space on printed roadside billboards. After three months on the same route you stop being an advert and start being a landmark.
The format that builds recognition through repetition
A static billboard is printed and fixed to a structure for the length of your booking. Your artwork is the only thing on it, every second of every day, seen by the same commuters on the same route twice a day.
That is a different mechanism to digital. You are not buying frequency inside a loop, you are buying permanence in a place. Over months a well-placed board becomes part of how people navigate. They stop reading it and start knowing it, which is what brand building actually means.
We run several static formats: Classic in 48 and 96 sheet, the Reach D48 network, panoramic Skyframe D96, and RISE and RISE+.
What a static booking gives you
Media space and site maintenance are included. Print and installation are quoted separately and we handle both.
Exclusive space
No loop, no rotation, no other advertiser. The board is yours for the booking period.
Uninterrupted presence
On a commuter route that means roughly forty exposures a month to the same person at no extra cost.
Reach beyond the grid
Static needs no power or connectivity, so it reaches corridors and rural routes digital cannot.
Illumination options
Illuminated sites keep working after dark. On evening-heavy corridors that is usually worth the difference.
Better long-run economics
For campaigns measured in months with one message, static is normally the more efficient buy per day.
Print and fit handled
We manage printing and installation, so you supply artwork and nothing else.
How a static campaign comes together
Pick the road, not the format
Placement decides more than size. We start from where your customers travel. Browse the locations map by parish.
Confirm site and term
Static is booked in four-week cycles with discounts as you extend. Three months is the realistic minimum for a brand campaign.
Artwork to spec
48 and 96 sheet have very different proportions. Build to the right one. Our spec sheet covers bleed, colour and file setup.
Print and install
Vinyl goes to press and a crew fits it. Allow about a week between final approval and the board being live.
Maintain and replace
We inspect and repair through the booking, then remove or replace cleanly at the end.
Choosing a format
| Format | Size | Best for |
|---|---|---|
| Classic 48 sheet | 20ft x 10ft | Local business, single-corridor targeting |
| Classic 96 sheet | 40ft x 10ft | Large brand statements on major roads |
| Reach D48 | National network | Broad frequency across several parishes |
| Skyframe D96 | Panoramic | Owning a horizon on an approach road |
| RISE / RISE+ | Elevated roadside | Placement above surrounding clutter |
Frequently asked
How long should I book?
Three months minimum for anything brand-led. Outdoor works through accumulated exposure, and a campaign judged after three weeks measures novelty rather than effect.
Is print included in the rate?
Usually quoted separately because it depends on size and material, but we handle it either way so there is one supplier to deal with.
What if the board is damaged?
Site maintenance is included. We inspect through the booking and repair or reprint as needed. See maintenance and repairs.
Can I change artwork mid-campaign?
Yes, but it means a new print and a new installation, so there is a cost. If your message changes often, digital fits better.
Works well with
Own a road
Tell us which corridor matters to your business and we will show you what is available and what it costs.