Howard Cooke Boulevard is a major coastal thoroughfare in Montego Bay, named for former Governor-General Sir Howard Cooke, connecting the city centre to Sangster International Airport and the resort and hotel strip along the coast. The boulevard carries a distinctive mix of local commuter traffic, airport transfer and taxi traffic, and tourism-related vehicle movement, making it one of the more strategically positioned advertising corridors in Jamaica’s tourism capital.
The Howard Cooke Blvd LED Board is a premium 16ft x 18ft full-motion digital installation positioned along this key coastal route. With an estimated 18,550 viewers per day, this location offers strong reach to both resident St. James traffic and Montego Bay’s substantial visitor economy — well suited to tourism and hospitality brands, car rental and airport transfer services, retail, banking and financial services, and telecoms looking to reach travellers and locals alike along this high-value corridor.
Full-motion digital LED display, Montego Bay
| Term | Rate (JMD) |
|---|---|
| 1 Week | $69,000.00 |
| 2 Weeks | $110,400.00 |
| 3 Weeks | $124,200.00 |
| 1 Month | $165,600.00 / month |
| 3 Months | $151,800.00 / month |
| 6 Months | $144,900.00 / month |
| 12 Months | $138,000.00 / month |
Outdoor advertising on Howard Cooke Boulevard falls under the jurisdiction of the St. James Municipal Corporation, the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the parish. The Corporation is chaired by the Mayor of Montego Bay, Councillor Richard Vernon.
The St. James Municipal Corporation operates a defined Signs & Billboard application process: applications are subject to a site inspection and are then reviewed by the Corporation’s Physical Planning & Development Committee, which meets on the first Wednesday of every month. The full process — from application to approval — typically takes around one month, with a separate inspection fee and an application fee that varies by sign size. As a route connecting directly to Sangster International Airport, signage along Howard Cooke Boulevard is often held to a particularly high visual standard given its role in shaping visitors’ first impressions of Montego Bay — confirming permit status is an important step before finalising a booking.
On Howard Cooke Boulevard, Montego Bay, St. James, Jamaica, along the corridor connecting the city to Sangster International Airport. GPS coordinates: 18.46131, -77.92672.
Yes. All billboards in St. James require approval from the St. James Municipal Corporation, following inspection and review by the Physical Planning & Development Committee. See the application guide linked above for the full process.
Yes. As a key connector road to Sangster International Airport, Howard Cooke Boulevard carries meaningful airport transfer, taxi, and rental car traffic in addition to general Montego Bay commuter traffic.
This display’s dimensions (16′ x 18′) and required resolution (960 x 1080) are closer to a tall or square format than a typical wide landscape billboard — confirm orientation with your creative team before producing content.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
