Sam Sharpe Square is the historic and civic heart of downtown Montego Bay, named for national hero Samuel Sharpe and located at the centre of the city’s original commercial district. The square is a major gathering point and pass-through zone for locals conducting business downtown, shoppers, and visitors exploring the historic city centre, making it one of the busiest and most recognisable public spaces in Jamaica’s second-largest city.
The Sam Sharpe Square LED Board is a premium two-screen digital installation, with each screen measuring 12’6″ x 6’3″, positioned to maximise visibility across this high-traffic public square. With an estimated 39,788 viewers per day, this location offers strong, consistent reach well suited to retail, banking and financial services, tourism and hospitality, telecoms, and quick-service food brands looking to reach both the resident St. James market and Montego Bay’s visitor economy from the city’s most historic address.
Full-motion digital LED display, Sam Sharpe Square, Montego Bay
| Term | Rate (JMD) |
|---|---|
| 1 Week | $55,200.00 |
| 2 Weeks | $41,400.00 / week |
| 1 Month | $138,000.00 / month |
| 3 Months | $124,200.00 / month |
| 6 Months | $117,300.00 / month |
| 12 Months | $110,400.00 / month |
Outdoor advertising at Sam Sharpe Square falls under the jurisdiction of the St. James Municipal Corporation, the local government authority responsible for planning, regulation, and enforcement of signs and billboards across the parish. The Corporation is chaired by the Mayor of Montego Bay, Councillor Richard Vernon.
The St. James Municipal Corporation operates a defined Signs & Billboard application process: applications are subject to a site inspection and are then reviewed by the Corporation’s Physical Planning & Development Committee, which meets on the first Wednesday of every month. The full process — from application to approval — typically takes around one month, with a separate inspection fee and an application fee that varies by sign size. Given Sam Sharpe Square’s status as a historic public landmark in the heart of downtown Montego Bay, installations here are typically held to a particularly high visual and heritage standard — confirming permit status is an important step before finalising a booking.
At Sam Sharpe Square, downtown Montego Bay, St. James, Jamaica. GPS coordinates: 18.47377, -77.92278.
Yes. All billboards in St. James require approval from the St. James Municipal Corporation, following inspection and review by the Physical Planning & Development Committee. See the application guide linked above for the full process.
Yes, the rates shown cover the full two-screen installation at Sam Sharpe Square.
Both are in downtown Montego Bay, but Sam Sharpe Square is a full-motion two-screen digital LED installation at the city’s central historic square, while the Barnett Street location is positioned along a separate commercial corridor — the two can be booked together for combined downtown Montego Bay coverage.
This display can be booked for as little as one week, making it suitable for short, tactical campaigns as well as long-term bookings.
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.
