Hi-Lo Value Master Negril Billboard — The Roundabout

A high-visibility outdoor advertising face at Value Master Plaza, right on the Negril Roundabout — the traffic hub where West End Road, Norman Manley Boulevard, and the road to Savanna-la-Mar all converge.

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Value Master Plaza, The Roundabout, Negril, Jamaica

Location Overview

The Negril Roundabout is the town’s central traffic junction, where the routes to West End, Norman Manley Boulevard (Seven Mile Beach), and Savanna-la-Mar all meet. Nearly all vehicle and taxi traffic moving through Negril — whether heading to the beach, the cliffs, or out of town — passes through or near this point, making it one of the highest-visibility spots in the resort.

This billboard is located at Value Master Plaza, the Roundabout, Negril, at the Hi-Lo-owned Value Master supermarket, a long-standing local grocery store popular with residents and visitors staying closer to the beach properties. Combined with steady local shopper traffic, the Roundabout’s position as Negril’s main crossroads makes this a strong site for tourism, transportation, dining, retail, and FMCG brands wanting broad exposure across the whole resort area rather than a single stretch of road.

Site Details

Location NameHi-Lo Food Store, Value Master, Negril
AddressValue Master Plaza, The Roundabout, Negril, Jamaica
AreaNegril, Westmoreland Parish
Contact Number+1 876-957-4328
AudienceTourists, taxi & transport traffic, beach-property visitors, local residents

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

Term	Rate (JMD)
1 Month	$12,500.00
3 Months	$11,000.00 / month
6 Months	$10,000.00 / month
12 Months	$9,000.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

Term	Rate (JMD)
1 Month	$100,000.00
3 Months	$90,000.00 / month
6 Months	$85,000.00 / month
12 Months	$75,000.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

Term	Rate (JMD)
1 Month	$180,000.00
3 Months	$160,000.00 / month
6 Months	$150,000.00 / month
12 Months	$130,000.00 / month

Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: because traffic at a roundabout tends to slow down rather than pass at full speed, this is a good spot for slightly more detailed creative — a clear offer, contact number, or QR code can work well alongside the core brand message.

Why Advertise at the Negril Roundabout

Central JunctionThe Roundabout is where all of Negril's main routes converge, giving this site exposure to nearly all traffic moving through town.
Slower Viewing WindowRoundabout traffic naturally slows, giving passing viewers a longer look than a straight, fast-moving road.
Local & Visitor MixReaches both tourists moving between the beach and West End, and local residents doing everyday shopping.
Competitive Entry RateThis location's rates are lower than several other spots in the network, making it an efficient addition for budget-conscious campaigns or as a starter location.

Frequently Asked Questions

Where exactly is this billboard located?

At Value Master Plaza on the Negril Roundabout, at the Hi-Lo-owned Value Master supermarket, in Westmoreland parish.

Can I book this billboard on its own?

Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.

How does this compare to the other Negril (West End Road) billboard?

This Roundabout location sits at Negril’s central junction and carries slightly lower rates, while the West End Road location sits closer to the resort strip itself — the two can work well together to cover both the entry point into town and the heart of the tourist corridor.

What file formats are accepted for creative?

MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).

Are the listed rates inclusive of tax?

List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.