Hi-Lo Food Store Negril Billboard — West End Road

A high-visibility outdoor advertising face on West End Road, positioned at Sunshine Plaza in Negril — Jamaica’s premier resort town and one of the island’s busiest tourist and local shopping corridors.
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Shop 1, Sunshine Plaza, West End Road, Negril, Jamaica
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Location Overview

West End Road is Negril’s main tourist artery, connecting the resort strip and famous cliffs to the town centre and Seven Mile Beach. This billboard is located at Shop 1, Sunshine Plaza, West End Road, Negril, directly at the Hi-Lo Food Store — a well-known supermarket that draws steady daily traffic from both residents and visitors staying in the surrounding hotels, villas, and guesthouses.

Negril is one of Jamaica’s top tourism destinations, drawing a mix of vacationers, cruise excursion visitors, expatriates, and a large local resident and hospitality-worker population. A billboard at this site reaches a captive audience of shoppers and passers-by at a route that most visitors and locals travel repeatedly during their stay — making it a strong fit for tourism, hospitality, retail, restaurant, transportation, and FMCG brands targeting both the visitor economy and the local Negril market.

Site Details

  • Location NameHi-Lo Food Store, Negril
  • AddressShop 1 Sunshine Plaza, West End Road, Negril, Jamaica
  • AreaNegril, Westmoreland Parish
  • Nearby LandmarkHi-Lo Food Store (hilofoodstoresja.com)
  • Contact Number+1 876-957-4546
  • AudienceTourists, resort/villa guests, hospitality workers, local residents

Advertising Rates (JMD)

Pricing is available as a single-location booking or as part of a bundled package across multiple sites. Longer terms unlock a lower effective monthly rate.

Single Location Rate

This location only — billed monthly, discounted by term length

TermRate (JMD)
1 Month$16,250.00
3 Months$14,300.00 / month
6 Months$13,000.00 / month
12 Months$11,700.00 / month

12-Location Package Rate

This billboard bundled with 11 other locations across the network

TermRate (JMD)
1 Month$130,000.00
3 Months$117,000.00 / month
6 Months$110,500.00 / month
12 Months$97,500.00 / month

24-Location Package Rate

Maximum island-wide reach — this billboard bundled with 23 other locations

TermRate (JMD)
1 Month$234,000.00
3 Months$208,000.00 / month
6 Months$195,000.00 / month
12 Months$169,000.00 / month
Rates shown are list rates in Jamaican Dollars (JMD) and are typically exclusive of GCT and production costs. Confirm current pricing and availability directly before booking, as rates are subject to change.

Content Specifications

If this location uses a digital face, submitted creative must meet the following technical requirements to be accepted for rotation:

15 sec

Max spot duration

1280×720

Minimum resolution

1920×1080

Preferred resolution

MP4

Video format

JPG

Static format

16:9

Aspect ratio

Tip: since this location draws a strong visitor audience, consider creative that reads clearly to international guests — simple messaging, minimal small text, and imagery/branding that translates across languages and short viewing windows.

Why Advertise on West End Road, Negril

  • Tourism HubNegril is one of Jamaica's most visited resort towns, with West End Road serving as the connecting route between the cliffs, Seven Mile Beach, and the town centre.
  • Dual AudienceThe location reaches both the visitor economy (tourists, villa and resort guests) and a substantial local resident and hospitality-worker population who shop and commute along the same corridor.
  • High Dwell TimeNegril's vacation-paced traffic and roadside shopping plazas mean viewers often move slower and look longer than in a dense urban commute.
  • Retail AnchorPlacement at a supermarket plaza puts the message in front of shoppers making everyday purchasing decisions, supporting strong recall for retail and FMCG brands in particular.

Frequently Asked Questions

Where exactly is this billboard located?
At Shop 1, Sunshine Plaza, West End Road, Negril, at the Hi-Lo Food Store, in Westmoreland parish.
Yes, it is available as a standalone single-location booking, or as part of a 12- or 24-location package for wider island-wide reach at a lower effective monthly rate.
Yes — West End Road carries heavy visitor traffic to and from hotels, villas, and Negril’s main attractions, making it well suited to tourism, hospitality, dining, and experience-based advertising, alongside local retail and FMCG messaging.
MP4 for video content (15 seconds maximum) and JPG for static creative, at a minimum resolution of 1280×720 (1920×1080 preferred).
List rates are shown in JMD and are typically exclusive of GCT and any production or installation costs. Confirm final pricing before booking.