From Savanna-la-Mar's commercial strip to Negril's world-famous tourist corridor, we place your brand exactly where your audience lives, works, and travels.
Westmoreland is one of Jamaica's most strategically diverse parishes — blending a thriving tourism economy in Negril with agro-industrial activity in Frome and a busy commercial capital in Savanna-la-Mar.
As Jamaica's westernmost parish, Westmoreland sits at a natural crossroads for traffic flowing between St. Elizabeth, Hanover, and St. James. With a population of approximately 150,000 residents and hundreds of thousands of annual tourist arrivals into Negril alone, the parish represents one of the island's highest-impact outdoor advertising markets outside of the Corporate Area.
The parish capital, Savanna-la-Mar, serves as the commercial and administrative hub, while Negril draws an internationally affluent visitor base. Road upgrades — including the planned extension of the western highway corridor — are actively opening new high-traffic routes through Westmoreland, creating fresh advertising opportunities as infrastructure improves.
As the leading billboard company in Westmoreland and sign company in Westmoreland, Xplore Media has the local knowledge, regulatory relationships, and installed network to put your brand in front of exactly the right audience.
Xplore Media offers a complete range of outdoor and digital advertising formats to match every campaign objective and budget.
Large-format printed displays on prime roadside and highway locations throughout the parish. Bold, unmissable, cost-effective.
High-brightness LED screens that rotate multiple ads. Ideal for Negril's tourism strip and Savanna-la-Mar's commercial district.
Branded directional signs that guide customers to your business. Particularly powerful for hospitality and tourist-facing brands in Negril.
Turn company vehicles into moving billboards that cover every road in Westmoreland simultaneously. Maximum exposure, no fixed location cost.
Event banners, promotional flex signs, and temporary displays for short-term campaigns, product launches, and event activations.
Our billboard and sign network covers the parish's highest-traffic zones, from coastal tourism hubs to inland commercial centres.
All billboard and signage installations in Westmoreland require approval from the Westmoreland Municipal Corporation (WMC), the parish's statutory planning authority.
The Westmoreland Municipal Corporation is the local government body responsible for all development approvals within the parish, operating under the Town & Country Planning Act. Any billboard, hoarding, or roadside sign erected in Westmoreland must go through the WMC's Planning Department before construction or installation begins.
Applications are assessed against the National Environment and Planning Agency (NEPA) guidelines and may also be reviewed by the National Works Agency (NWA) for any installations near roadways or public infrastructure. The process is consultative, meaning your application may be circulated to several agencies before a decision is issued.
Working with an experienced billboard company in Westmoreland like Xplore Media means we manage this process for you — from initial site assessment through to permit submission and approval follow-up.
Whether you are handling the permit yourself or letting Xplore Media manage it on your behalf, here is what the process looks like.
Identify your desired location and confirm it meets WMC zoning and NWA road setback requirements.
Collect or download the planning application form from the WMC and assemble all required supporting documents.
Ensure structural and engineering plans are stamped and signed by a registered architect or engineer.
Submit your completed application to the WMC Planning Department and pay the relevant application and site inspection fees.
Your application is circulated to NEPA, NWA, and any other relevant reviewing agencies for comment.
Once approval is granted, construction or installation can commence in line with the approved drawings.
Our detailed guide walks you through every step of the application process — from what documents you need to how long approval typically takes in Westmoreland.
Xplore Media is a Jamaica-based outdoor and digital advertising company with a proven track record across the island's parishes.
From site selection and permit management through to printing, fabrication, and installation — we handle everything.
Our relationships with local authorities and established processes mean we move faster than competitors on approvals and installations.
We understand Westmoreland's traffic patterns, seasonal tourism peaks, and commercial zones — so your campaign is always in the right place.
Whether you need a single billboard in Negril or a multi-site campaign across the parish, we tailor packages to your budget.
From classic printed boards to high-brightness LED digital screens, we offer the full spectrum of outdoor advertising formats.
A named account manager guides you through every stage of your campaign, from brief to live billboard.
Yes. All billboard and sign installations in Westmoreland require planning approval from the Westmoreland Municipal Corporation (WMC). Installations near public roads may also need review by the National Works Agency (NWA) and NEPA. Xplore Media can manage the full permit process on your behalf. See our billboard permit guide for full details.
Timelines vary depending on the complexity of the installation and the number of reviewing agencies involved. Simple roadside signs can be approved relatively quickly, while larger structures requiring NEPA or NWA review may take several weeks to a few months. Having a complete, correctly submitted application significantly reduces delays. Our team knows what the WMC needs and ensures your submission is right first time.
The highest-impact locations include the main approach roads into Negril (high tourist traffic year-round), the Savanna-la-Mar commercial district (high local footfall), and the Frome corridor (consistent worker and commuter traffic). Route junctions where traffic converges — such as the approach from St. Elizabeth and Hanover — are also prime spots. Contact us for a current site availability report.
Yes. Xplore Media offers short-term banner and flex sign campaigns ideal for events, product launches, and seasonal promotions. These can be deployed quickly across Westmoreland and are an affordable way to drive awareness for time-sensitive campaigns. Digital billboard slots also allow short booking windows with rapid creative changeovers.
Yes — we are a full-service sign company in Westmoreland offering design, print, fabrication, and installation all under one roof. You provide the brand brief and we handle everything through to the billboard going live. We also offer vehicle wrap services for brands that want mobile coverage across the parish.
You should contact the WMC Planning Department at 96 Great George Street, Savanna-la-Mar. You can call them on (876) 955-2655 or (876) 955-2798, or email [email protected]. Office hours are Monday to Friday, 8:30 am to 4:00 pm. Alternatively, Xplore Media can liaise with the WMC directly on your behalf.
