Most digital billboard projects stall in the gap between departments — a landlord, a municipal office, an engineer, an electrician and a screen supplier who have never worked together. We collapse that gap. Our in-house team carries a project through regulatory approval, civil and structural works, modular LED assembly, Novastar commissioning and ongoing content management, so nothing is handed off, forgotten, or re-quoted halfway through.
We prepare and file every submission — application forms, site sketches, encroachment requests and committee documentation — with the relevant Municipal Corporation and, where required, NEPA.
Structural engineering, fabrication and on-site erection of the steel structure, followed by modular LED cabinet mounting, cabling and weatherproofing — carried out by our own installation crews.
Novastar control hardware is configured, calibrated and tested on-site, content is loaded and verified, and the sign is formally handed over — with maintenance and remote content support after switch-on.
Every digital billboard we deliver moves through the same seven managed stages. The sequence exists because each stage's output — an approved permit, an engineered footing, a calibrated control system — is what the next stage depends on.
We assess sightlines, traffic flow, land tenure, power access and structural feasibility, then produce a concept — screen size, format and orientation — sized to the location and the client's advertising goals.
We compile and submit the formal advertisement application to the relevant Municipal Corporation, prepare encroachment applications where a structure oversails public land, and coordinate any NEPA/NRCA environmental referral. We track the file through committee review to approval.
A structural engineer sizes the monopole or gantry, footing and steelwork for local wind loading, and our electrical team designs the power supply, surge protection and earthing for the control cabinet and LED array.
Structural steel is fabricated and treated for outdoor exposure while the modular LED cabinets and Novastar control hardware are sourced, configured and bench-tested off-site ahead of delivery — this is also the stage clients can order as a standalone supply package.
Our crews pour and cure the foundation, erect the structure, and mount and lock the modular LED cabinets into a single seamless canvas, then run and terminate all data and power cabling.
The Novastar sending and receiving cards are configured, the screen is colour- and brightness-calibrated, redundancy and the ambient light sensor are tested, and remote content delivery is verified end-to-end.
Creative is loaded, the sign goes live, and the site moves onto our maintenance and remote content-management program — so the board keeps running, and keeps earning, long after installation day.
Digital billboards in Jamaica are regulated advertising structures, not just construction projects. Display of any advertisement — including billboards, banners and building branding — requires prior approval from the local authority before it goes up. We manage this entire regulatory path on the client's behalf.
We complete the advertisement application to the relevant parish Municipal Corporation, including the required site sketch showing the surrounding properties, road reserve, sidewalks and any existing signage in the vicinity.
Where a structure sits on or over government or road-reserve land, we file the accompanying encroachment application, together with the relevant property and land documentation for the site.
The Corporation inspects the proposed site and refers the application to its Physical Planning & Development Committee, which meets on a set schedule to review outdoor advertising applications for the parish.
Where a project has an environmental planning component, the Corporation may refer it to the National Environment and Planning Agency for a permit or licence under the Natural Resources Conservation Authority Act before final approval is granted.
We settle inspection and application fees on the client's behalf and track the file through to formal written approval — the document our construction crews rely on before any steel goes into the ground.
Why this matters: advertisement approval in Jamaica sits at the intersection of the Town and Country Planning framework and each parish's own Building Act — which is why municipal timelines, fees and committee dates differ from Kingston to Montego Bay to St. Ann. We hold current relationships with the Corporations across our coverage area, which is what keeps a multi-parish sign network moving instead of stalling in separate queues.
Every Xplore Media digital billboard is built from individual LED cabinets — sealed, weatherproof modules that lock edge-to-edge into a single seamless canvas. Nothing about that is accidental: modularity is what makes a billboard buildable at height, serviceable in the field, and repairable one tile at a time instead of one screen at a time.
Not every project needs us on-site. If you already have your own structure, installation crew, or municipal approvals in hand, we supply the digital billboard itself — the modular LED cabinets and Novastar control system — specified, sourced, tested and delivered to your site, with as much or as little support as you need to bring it online.
Supply-only is built for teams who already have part of the puzzle solved — a fellow outdoor advertising or signage company adding digital faces to an existing structure, a developer or hotel group installing a screen on their own property, a government or municipal project with an in-house works team, or an event promoter needing a temporary LED wall. In each case, our job is to make sure the hardware that arrives is correctly specified, fully tested, and dropped in with the least possible friction.
| You provide | We provide |
|---|---|
| Structure, permits, install crew | Cabinets, control system, spec & testing |
| Site access & power | Logistics, delivery, configuration files |
| Ongoing local maintenance (optional) | Commissioning support & warranty |
Every screen we build or supply runs on Novastar control hardware — the industry-standard system that governs how content moves from a source file to individually addressed pixels, and how we monitor and update the board once it's live. Understanding it is understanding how the "digital" in digital billboard actually works.
| Component | Role |
|---|---|
| Sending card | Sits in the control cabinet and converts an incoming video signal into structured data, distributing it over redundant network ports to every cabinet on the sign. |
| Receiving card | Installed inside each LED cabinet; decodes the incoming data and drives that cabinet's pixels, storing its own configuration so the sign recovers automatically after a power interruption. |
| Control software | NovaLCT and SmartLCT configure screen layout, colour and brightness calibration and cabinet mapping during commissioning; ViPlex manages scheduling and remote updates afterward. |
| Light sensor | Feeds ambient brightness back to the sending card so the display automatically dims at night and brightens by day — protecting both visibility and energy use. |
| Redundancy loop | A second data path from the last cabinet back to the sending card keeps the sign running if a single cable or connector fails along the chain. |
Novastar systems can run in two modes, and we choose per site based on how the board will be used. In synchronous mode, the screen mirrors a live source in real time — used where content is actively managed from an on-site or networked player. In asynchronous mode, content is uploaded and stored on the board's own controller and played back on a schedule, then updated remotely over a mobile or Wi-Fi connection — the more common setup for standalone roadside billboards, since it needs no permanent computer connection on site.
Either way, the same underlying hardware — sending card, receiving cards, and Novastar's monitoring tools — is what lets our team check a board's status, adjust brightness, or swap a campaign from our office without a truck roll to the site.
Because the same company handles the application, the steelwork, the modular screen and the Novastar commissioning, there's no gap where responsibility gets lost between a permitting consultant, a construction contractor and a separate LED supplier. If a cabinet needs recalibrating six months after switch-on, the same team that installed it handles the call.
That single point of accountability is also why we can commit to realistic timelines up front — we're not waiting on a subcontractor's subcontractor to confirm a delivery date before we can tell a client when their sign goes live.
Application forms, encroachment filings and Committee liaison — managed for you, parish by parish.
Wind-rated steelwork and foundations sized for the site — not a generic off-the-shelf frame.
Industry-standard control hardware, calibrated and tested on-site before handover.
Brightness, status and content can be checked and adjusted after switch-on without a site visit.
