Billboard Sizes in Jamaica: A Complete Guide for Businesses

Billboards are one of the most effective and impactful forms of outdoor advertising in Jamaica. With thousands of vehicles and pedestrians passing key routes daily, billboards give businesses unrivalled visibility. Whether you’re targeting locals, tourists, or commuters, choosing the right size and type of billboard can make all the difference in how your message is received.

In this blog, we’ll dive into the billboard sizes commonly offered in Jamaica, explore their uses, and share tips on how to make the most of your advertising investment.

Why Billboards Work in Jamaica

High visibility: Jamaica’s road networks and bustling towns provide a steady flow of traffic, ensuring maximum exposure.
Cultural influence: Outdoor advertising blends seamlessly into Jamaica’s vibrant culture, where visual impact matters.
Tourist appeal: With millions of visitors each year, strategically placed billboards reach both locals and international audiences.

1. Standard Billboards (14ft x 48ft)

Dimensions: 14 feet high x 48 feet wide
Best for: Major highways, busy intersections, and high-traffic corridors
Benefits: These large-format boards dominate the roadside, making them ideal for bold branding campaigns and eye-catching visuals. Businesses with national campaigns often choose this size for maximum exposure.

2. Medium Billboards (10ft x 20ft)

Dimensions: 10 feet high x 20 feet wide
Best for: Urban centres, town entrances, and secondary roads
Benefits: These boards strike a balance between size and affordability, making them popular with medium-sized businesses. They are large enough to grab attention but cost-effective enough for longer campaigns.

3. Junior Posters (6ft x 12ft)

Dimensions: 6 feet high x 12 feet wide
Best for: Residential areas, bus stops, schools, and local communities
Benefits: Affordable and perfect for hyper-local campaigns. Junior posters are widely used by small businesses such as restaurants, salons, and retail stores wanting to target specific neighbourhoods.

4. Digital LED Billboards

Sizes: Commonly 10ft x 20ft or 14ft x 48ft, but can vary
Best for: City centres, shopping districts, highways
Benefits: These modern billboards allow for rotating messages, video content, and time-sensitive promotions. They are engaging and dynamic, perfect for brands that want to stand out in Jamaica’s busy advertising scene.

5. Spectacular Billboards (Custom Sizes)

Dimensions: Larger than 14ft x 48ft, often custom-built
Best for: Prime tourist destinations, event venues, and landmark areas
Benefits: These are statement-making boards that go beyond traditional formats. Often including 3D extensions, lighting, and creative designs, spectaculars are built to impress and ensure unforgettable brand recall.

Tips for Choosing the Right Billboard Size

Know your target audience – Commuters on highways may only have a few seconds to read your ad, so go bold and simple. In town centres, you can include more detail.
Consider your budget – Large billboards bring more exposure but also cost more. Balance your campaign duration and location with your spend.
Location is key – A small junior poster in the right community may outperform a large board in the wrong place.
Keep messaging simple – Use short, powerful words and bold visuals. Viewers usually have only 3–5 seconds to take it in.

Conclusion

Billboards in Jamaica come in many sizes and formats, from cost-effective junior posters to massive digital LED screens. Each size serves a unique purpose depending on your audience, budget, and campaign goals. Whether you’re a small local business or a multinational brand, outdoor advertising in Jamaica provides unmatched visibility and cultural relevance.

Investing in the right billboard ensures your brand becomes part of Jamaica’s vibrant landscape—seen, remembered, and talked about.